Yahoo – Bing Search Alliance: what to expect?

Almost two weeks ago Yahoo announced it was (finally) going to test integrating Bing-results in their search engine results. Finally. But what is it we can expect from the big “Search Alliance” between Bing and Yahoo? In the video below Microsoft Advertising explains “how Yahoo! & Microsoft are working towards an easier way to advertise on Yahoo! Search & Bing through Microsoft adCenter.” Its not the search results but it is giving some insight in the things we can expect.

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld
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