Choosing what Social Network to use is a tricky one. Should you even focus on just one or two? As a small business owner however you have just a short amount of time so need to make choices. One of them being which social network to ‘target’. But how?
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The graph in the middle of this infographic makes zero sense. It says Total Users for all but one of the social networks which it then mentions Active Users. This totally skews the results don’t you think? I don’t know what impact showing active vs total is going to have on the graph. Totally stupid.
And then it uses the different keys for each one. Again, same thing. The graph is useless to anyone who wants to analyse that data.