As you are used from State of Search, being the best conference coverage website out there, we are covering SES New York. We have bloggers reporting, but we’ve also decided to take a different angle this year. We have asked a few speakers to describe their own presentation. Because after all, what better coverage than from the source itself? In this first one you well get an insight of what Paul Madden is talking about.
After what seems like an age I am at last on my way to SES New York for another talk on Twitter, so sitting here in Dublin airport with the first beer of the day beside me here is a quick post on what I will be covering this year.
On the panel with me are Hollis Thomases, the author of Twitter Marketing An Hour A Day and Michael Gray (Graywolf as you no doubt already know). I expect that Hollis will be giving her normal sage advice on the benefits of doing Twitter the right way and Michael and I will be looking at alternatives to that. For many businesses Hollis’ way is perfect and she really knows her stuff but mine as normal takes the position of “lets see how far we can push things without ending up in trouble”.
I will be covering the methods one might use to build an army of bots that can act on your behalf. This tame army however wont be the normal bot fodder of auto responders, hot women with names like @Hotchick2345545 but instead will be our way of creating real people. My bots look like real people and act like real people.
Social media manipulation for me isn’t about scale for scales sake and its not like other forms where the numbers game spam wins. Its ‘social’ so you have to take part or you wont get the results you need. Imagine therefore that you had at your disposal hundreds or thousands of real people who at the flick of a switch (I so wish there actually was a switch) can retweet your message, leap to the defence of your brand or simply help steer the conversations towards topics you want to learn more about (Those aren’t the droids you’re looking for… apparently).
Having spent quite a bit of time experimenting with this approach we can safely suggest that you wont know our bots are bots. Its even got to the point where there are certain bots that I look forward to seeing each month, the writers we have (outsourced of course) sometimes follow the storyline of each of their allotted bots a little too well. You know its gone to far when you open the monthly delivery of tweets to see how one accounts troubles with her boyfriend have progressed.
So if you want to know more about how to create such an army and what to do to avoid getting into trouble then the Twitter 2.0: Creating & Distributing the Message session at SES NY is the one to pop along to.
Anyway back to that beer…. see you there.
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