While on the one hand Google is making some forms of data less accessible (*coughSSLsearchcough*), in other areas Google seems intent on making data more accessible and easy to use.
As a part of its ever-expanding Think initiative, Google has now launched Think Insights for the public. Positioned as an “information and resource hub for marketers”, Think Insights provides a wealth of market research, industry trends, and consumer behaviour data in easily digestible forms.
From interactive infographics to videos and overviews of some very interesting statistics, Think Insights appears to be a lazy market researcher’s wet dream. It’ll also be mightily interesting for those who want to flesh out their slideshows with revelant stats and pretty graphs.
It’s definitely worth checking out. At the very least it’ll give you some numbers and graphics to wow your clients and managers with.Posted in Google, Research | Tags: data, Google, Marketing, Research