Comments on: The scope and limitations of SEO http://www.stateofsearch.com/the-scope-and-limitations-of-seo/?utm_source=rss&utm_medium=rss&utm_campaign=the-scope-and-limitations-of-seo State of Search - Where Search and Social meet up Sat, 04 Feb 2012 08:44:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Weekly Search & Social News: 05/04/2010 | Search Engine Journal http://www.stateofsearch.com/the-scope-and-limitations-of-seo/#comment-655 Weekly Search & Social News: 05/04/2010 | Search Engine Journal Tue, 04 May 2010 15:42:08 +0000 http://www.stateofsearch.com/?p=1056#comment-655 [...] The scope and limitations of SEO – Barry Adams continued on the whole benchmarks/KPI debate via the State of Search blog. I do love this convo and it’s worth discussing further IMO. [...] [...] The scope and limitations of SEO – Barry Adams continued on the whole benchmarks/KPI debate via the State of Search blog. I do love this convo and it’s worth discussing further IMO. [...]

]]> By: Marc Bitanga http://www.stateofsearch.com/the-scope-and-limitations-of-seo/#comment-605 Marc Bitanga Wed, 28 Apr 2010 15:55:37 +0000 http://www.stateofsearch.com/?p=1056#comment-605 Hi Barry! Interesting discussion. IMHO SEO for some sites is no longer just limited to strictly ranking highly for targeted keyword terms (the head of the long tail). For some larger sites it's becoming more about discoverability of all types of content; pages, videos, images, etc. As well as capturing the long tail. With that comes a different set of measurements. But to your point regarding CRO, PPC, web analytics and SMM, it's not uncommon for the SEO to be the most well versed in those areas within certain organizations. Maybe we need a new title ;) Hi Barry! Interesting discussion. IMHO SEO for some sites is no longer just limited to strictly ranking highly for targeted keyword terms (the head of the long tail). For some larger sites it’s becoming more about discoverability of all types of content; pages, videos, images, etc. As well as capturing the long tail. With that comes a different set of measurements. But to your point regarding CRO, PPC, web analytics and SMM, it’s not uncommon for the SEO to be the most well versed in those areas within certain organizations. Maybe we need a new title ;)

]]> By: Terry Van Horne http://www.stateofsearch.com/the-scope-and-limitations-of-seo/#comment-602 Terry Van Horne Wed, 28 Apr 2010 14:23:01 +0000 http://www.stateofsearch.com/?p=1056#comment-602 Hey Barry! I am an online opportunist! Where the audience goes and what they do is where I wanna be for my clients and my own properties. Do I do SEO? Sure while I'm doing programming, web development, website promotion and it goes on and on. Bottom line is SEO is all things keywords we called it keyword marketing before SEO because that is the foundation of almost all Search Engine Marketing. Links and all that other stuff was just keyword marketers expanding their services. :-) Hey Barry! I am an online opportunist! Where the audience goes and what they do is where I wanna be for my clients and my own properties. Do I do SEO? Sure while I’m doing programming, web development, website promotion and it goes on and on. Bottom line is SEO is all things keywords we called it keyword marketing before SEO because that is the foundation of almost all Search Engine Marketing. Links and all that other stuff was just keyword marketers expanding their services. :-)

]]> By: Barry Adams http://www.stateofsearch.com/the-scope-and-limitations-of-seo/#comment-601 Barry Adams Wed, 28 Apr 2010 14:21:55 +0000 http://www.stateofsearch.com/?p=1056#comment-601 @Gab, I know plenty of sites who exist purely on pageviews alone, with little to no secondary conversion moments. Most online advertising is based on page impressions, after all. @Gab, I know plenty of sites who exist purely on pageviews alone, with little to no secondary conversion moments. Most online advertising is based on page impressions, after all.

]]> By: Gab Goldenberg http://www.stateofsearch.com/the-scope-and-limitations-of-seo/#comment-600 Gab Goldenberg Wed, 28 Apr 2010 14:17:25 +0000 http://www.stateofsearch.com/?p=1056#comment-600 What's the point of delivering traffic if it doesn't convert? You're either an attention-whore or someone in business to lose money, in which case you won't be in business long. That goes for charities too, who need to convert by getting donations and volunteers. SEO overlaps so much w/ usability (eg legible, user-friendly URLs) that I see the role as tightly intertwined. You can always specialize or generalize, but it's pointless to argue over the bounds cuz you can't take action/refuse action accordingly. Others will always be within/out those bounds, so do whatever's right for the client. (Why am I voicing my opinion of others will be wider/narrower? To help those that have no view make an informed choice.) What’s the point of delivering traffic if it doesn’t convert? You’re either an attention-whore or someone in business to lose money, in which case you won’t be in business long. That goes for charities too, who need to convert by getting donations and volunteers.

SEO overlaps so much w/ usability (eg legible, user-friendly URLs) that I see the role as tightly intertwined. You can always specialize or generalize, but it’s pointless to argue over the bounds cuz you can’t take action/refuse action accordingly. Others will always be within/out those bounds, so do whatever’s right for the client. (Why am I voicing my opinion of others will be wider/narrower? To help those that have no view make an informed choice.)

]]> By: Jeroen van Eck http://www.stateofsearch.com/the-scope-and-limitations-of-seo/#comment-599 Jeroen van Eck Wed, 28 Apr 2010 12:38:39 +0000 http://www.stateofsearch.com/?p=1056#comment-599 I guess it works both ways. On one side there are no (good) SEOs anymore who focus solely on search engine optimization. But clients still search for search engine optimization. It's a cause and effect question. Are they searching for SEOs because we call ourselves that way or are we calling ourselves that way beacuse they are searching for SEOs? I wouldn't know what we should call ourselves on the other hand. 'Online marketeer' is too broad for many SEOs in my opinion. SEO is too small however, but until there's a good alternative that gets picked up by the majority I'll settle for SEO. I guess it works both ways. On one side there are no (good) SEOs anymore who focus solely on search engine optimization. But clients still search for search engine optimization. It’s a cause and effect question. Are they searching for SEOs because we call ourselves that way or are we calling ourselves that way beacuse they are searching for SEOs?
I wouldn’t know what we should call ourselves on the other hand. ‘Online marketeer’ is too broad for many SEOs in my opinion. SEO is too small however, but until there’s a good alternative that gets picked up by the majority I’ll settle for SEO.

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