In some cases it is highly underestimated: the power of paid search. A remark you often hear is “who actually clicks on those links?? I don’t!”. Still there is a huge amount of clicks, and money, going around in paid search. It is successful, no doubt about that.
But what about the future? Will it remain successful? And who should we be with, Google? Bing? Or maybe somebody else? Kissmetrics took a good look at the future of paid search.
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nice work from Kiss Metrics and thanks for Sharing Bas
the Bing v Google comparison is nicely done. Let’s Remember folks Bing doesn;t have the same level of CPC inflation due market competition thus the reason ROI looks good. As volumes increase they will get into the funky world of diminishing returns, etc.
Are the circles meant to be overlapping, like Venn diagrams? What does the overlapping section represent?