I come across a lot of YouTube channels from companies who have made excellent videos but have not given any thought to the way their channel looks to the rest of the world. This is something which is actually quite simple to do and makes a channel looks far more professional than with the default gray background and the ‘John Doe’ picture.
It seems as if companies not always realise that people actually visit their channels via YouTube.com or their videos embedded throughout the web. While some companies take the trouble to upload an profile picture they don’t do anything else, some don’t even have a profile picture (the John Doe one), although the options are limited you can make your own channel look good . (more…)