Google and Facebook have become huge competitors in the past few years. Where they started of as two completely different services on the web they now are connected like no other. The biggest battle is not between Google and Bing, but between Google and Facebook.
But a study performed by Pagelever shows something interesting: the two are also connected to each other in a way that they need each other. Social Media activities trigger search, but more importantly: search triggers Social Media. The study shows that 27% of Facebook’s referrals come from… Google. (more…)