Posts About ‘yahoo’

Who is Giving Facebook the Most Referrals? Google!

facebook-state-of-search

Google and Facebook have become huge competitors in the past few years. Where they started of as two completely different services on the web they now are connected like no other. The biggest battle is not between Google and Bing, but between Google and Facebook.

But a study performed by Pagelever shows something interesting: the two are also connected to each other in a way that they need each other. Social Media activities trigger search, but more importantly: search triggers Social Media. The study shows that 27% of Facebook’s referrals come from… Google. (more…)

State of Search radioshow – episode 65: The Bing – Yahoo transition with Cedric Chambaz

Bas and Roy were joined by Microsoft’s EMEA Marketing lead Cedric Chambaz. Cedric discussed the Bing – Yahoo transition in which the ‘backend’ of Bing and Yahoo is merged, making that you will find the same results on both websites. Cedric explained what they had done and also explained the difference between the transition and the updates to Bing. A must listen to really learn the insights on the transition.

After Cedric left Bas and Roy discussed some of the current developments with Google buying Motorola, patents and Google and Amazon as the main topics.

Missed it? You can listen to the show below with the shownotes. (more…)

Searches on Bing More Successful than on Google

Bing-popular-searches

There has been a lot of discussion about Bing lately. According to some experts Microsoft’s search engine was driving on a dead end street. They were going nowhere and Microsoft should consider selling Bing. But things might not be that bad after all.

Research from Experian Hitwise shows that Bing is not only growing, it is beating Google when it comes to success rates. Where on Google 68% off searches are ‘successful’, on Bing and Yahoo that number was a lot higher: 80 percent of searches. (more…)

Yahoo is officially transitioning its organic results to Bing from today!

bing-hoo

Over two years ago Microsoft and Yahoo! signed a deal to become partners instead of competitors in their shared domain of search. They formed the new Search Alliance. One part of the deal was that Microsoft’s Bing would become the search engine behind Yahoo!. The transition started in August 2010 in USA and Canada, but Europe has been waiting patiently in anticipation. Until today! Yahoo! is officially starting the transition merging their organic results with Microsoft (Bing) for the European properties including; UK, France, Germany, Spain and Italy. (more…)

Schema.org – What does it really mean for us

schema-org

Its now been just over a week since the three major search engines announced a unified approach to “create and support a common vocabulary for structured data markup on web pages”. The announcement made almost simultaneously by Google, Bing and Yahoo is in simple language a way of standardising markup – such as microformats – for any party wishing to utilise the schema.org framework. According to the official schema.org site the requirement for a new schema was bourne out of three main issues

  • Webmasters – Schema.org provides a single resource for webmasters to go to rather than the existing fragmented approach.
  • Search Engines – Provides a centralised structured approach required in order to ‘improve search’. In real terms – pages can be interpreted as required with no potential for misintepretaton’
  • Users – With structured data – users will have a better experience from services such as search engines. We have already seen evidence of this via Googles Microformats adoption however further takeup of schemas.org should see this translate across multiple engines. (more…)

State of Search radioshow – episode 49: Google changes, Yahoo and what is illegal

In this weeks episode Bas and Roy were amongst each other discussing some of the latest developments in the industry. They talked about some changes Google made in the SERPS, how Yahoo is back in business and how an SEO company got sued for being part of a scam. Also Roy got onto his rant chair after reading a post from SEO Books Aaron Wall.

The shownotes are below. (more…)

Yahoo is back baby! Executive opens attacks at Google and predicts purchases

Yahoo-Money

Yahoo seems to be gearing up. With the launch of Search Direct last week it clearly showed it has not given up on search just yet. But the former search giant now seems to have declared war. Or at least they decided to become more visible. And they are doing so with a loud voice.

According to a story in The Wall Street Journal Yahoo executive Steven Mitzenmacher last week at the Global Technology Symposium in Menlo Park made clear Yahoo is alive and kicking and back. He noted that Yahoo had been off the acquisition agenda for a few years but is now ready to roll: “We’ve come out now… guns blazing”. They are looking to buy. (more…)

Yahoo launches Search Direct: an instant answer

Search-Direct-Yahoo

Just when you thought Yahoo was gone and lost they wake up from the dead. At the same time SES New York is going on, at the other side of the US, in San Francisco, Yahoo organized a press event in which it announced: Search Direct.

Search Direct is a service which gives you the answers to your search queries before you hit the actual search button. Sounds familiar? Yes, it is much like Google Instant. Yet Yahoo takes a little bit of a different approach. (more…)

Battle of the World Cup SERPs

The World Cup, the biggest sports event on the planet, is underway! And because I’ve always wanted to do a sports-themed blog post, I’ve compared the “world cup” SERPs for five different search engines to see what information they present and how.

Google

When you search for ‘world cup’ in Google, the top of the SERP consists of the results of the last few matches played, and an overview of the upcoming matches.

The matches played have links pointing to recap articles on the FIFA site. Below this list there are links to the FIFA.com homepage, the World Cup schedule, current standings and the overview of the England team – Google after all knows where I am, never mind that England is not the UK and the Northern Irish don’t have any particular reason to cheer for the England squad. But we’ve all come to understand that American search companies have great difficulty coming to grips with the intricacies of European nationalities and cultures. (more…)

“You won’t win it with a single website anymore, you just won’t” – Search: where to next panel

How could we miss a session which is on the track “State of Search” and called “Search: where to next?”. We can’t off course, so we sat down to watch this session which has Bing and Yahoo in it doing a presentation and a discussion with the panel.

The panel consists of: Stefan Weitz, Director, Bing, Brett Tabke, CEO, WebmasterWorld.com, Robert Murray, CEO, iProspect, Larry Cornett, VP, Consumer Products, Yahoo! Search. (more…)

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