Last Thursday the UK Searchawards were given out in London. There were a lot of winners in as much different categories. You can see all the winners here. For every category there were even more nominees: the ones that didn’t win. After all, for each category, there can only be one winner.
So what makes a winner? It’s off course the actual job done which makes it special or very good. But there is much more to that. We will be asking some of the winners just that, but there is another important part to winning an award: you have to convince the judges.
The judges panel on the Searchawards had some highly respected names in the (UK) Search Industry in them. We asked six of them who are close to State of Search to give us their opinions on what makes an award winning entry. So if you want to win next year, keep on reading… (more…)