#LinkLove kicks off in a new venue this year and the first speak to take to the stage was Wil Reynolds.  Wil’s presentations are always interactive and interesting and this morning’s did not disappoint.

Wil Reynolds spoke about “Head Smackingly Simple: Post Conversion Link  Building Tips”.  He started the presentation asking us “What if getting the link was not the finish line?”  Wil said that getting the links is the start of something bigger, don’t just be happy by getting that one link. He demonstrated his point by going through a lot of case studies to show how getting the link is not the end of the story. If the concept of building links was a stair stepper then what would you do?

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