Working on your website takes a lot of time and is an ongoing process. It sometimes feels like a master’s degree paper, which you just don’t want to read and correct anymore. But you should! You sometimes just feel like you want to throw it all away and restart. But you shouldn’t! If you keep on going this is what separates good websites from great websites.
Relaunching or redesigning websites should be an ongoing slow evolving and tested process not an overhaul of everything every two years. Especially not for the wrong reasons, just because you or your boss can’t stand to look at the website anymore because you have to see it every day.
So the question should be, is it really your customers who need a new website or is it just you wanting something new and shiny?