A Microsoft research paper did the rounds on Twitter yesterday: Augmenting Web Pages and Search Results to Support Credibility Assessment (pdf). Search engine patent-guru Bill Slawski has written an excellent analysis of it which I highly recommend you read – as well as the paper itself (it’s light on science-babble so anyone should be able to come to grips with it).

But it’s not so much the credibility-factors that the paper describes that really made my eyes light up. No, it was the other research that the paper referred to that really caught my attention, specifically the research about how users assess the credibility of a webpage. (more…)