It is one of those days that articles pop up out of nowhere bringing ‘news’ that might ‘shake the search engine industries foundations’ like never before. It is one of those days that people try to point you at the same article over and over again.

As a blog owner who writes about search engines you immediately wake up on signals like that. What did Google do now? Which change did they make? So with excitement I started reading the article on the Wall Street Journal entitled “Google Gives Search a Refresh”. Here’s something big again! While reading the article I however got less and less excited and got more questions than answers out of it. (more…)