This talk was entitled ‘The Art of Conversation Conversions & 5 Top Principles of Viral Content’. It was positioned to take a look at a number of questions surrounding why people join social networks, what makes conversation into conversions that are aligned with genuine business objectives. By developing relationships online you can capitalise on a huge opportunity to engage quickly and effectively with many target audiences, Brian and Rob will in this session look into the various ways you can create these ‘conversation conversions’.

There are two speakers for this session:

• Brian Adams, CEO, PHCreative
• Rob Manuel, co-founder, B3ta

Stephen Pavlovich, Director of the Conversion Factory was moderating the session. Let’s get started.

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