Posts About ‘video’

Did Google’s Gaga Moment Obscure Court Settlement

In a rather bizarre yet brilliant piece of external communications last week, Google released a YouTube video of a visit to Mountain View from Lady Gaga.

The video itself is an absolute triumph of humanising search, technology and Google by juxtaposing the data-effect with Gaga’s spectacular rise to fame. Marissa Meyer (who interviews Gaga) appears warm, interested and immediately relaxed; plus Gaga herself gives one of her best, most open interviews. It’s also apparent from some of her opening comments that she is a big Google fan, and talks about how she personally uses Google regularly to research her fans and the content they produce. (more…)

New Media Ads in Adwords target movie and TV ad makers

Things are merging more and more in Google. We have Universal Search and within the Ads we already had display off course. And in the past year Google has launched many new ad formats. Now Google ads another very important new format into the ads: video. So called “Media Ads” will be appearing in the paid ads. Simply speaking we will see videos.

You will see a video player in the results which will expand when you click it. The video ad will then take over the Google search page and play.

The new way of ads is not like Video Extensions, which Google has had longer. Where Video Extensions attaches a video player to the Adwords as, Media Ads is a “standalone format designed to put your videos front and center.” In other words: you are throwing the videos in the face of the searchers. (more…)

A different look at the Panda update

Everybody has its own way of looking at the Panda update this one (I was pointed to by @chapter42) is a good one for a Friday morning (or afternoon).

Developing Great Content Down on the Content Farm – by @gregjarboe #sesny

As you are used from State of Search, being the best conference coverage website out there, we are covering SES New York. We have bloggers reporting, but we’ve also decided to take a different angle this year. We have asked a few speakers to describe their own presentation. Because after all, what better coverage than from the source itself? In this post Greg Jarboe explains what his talk at SES was all about.

Over the past five years, Google has redefined “great content” three times. Five years ago, Google defined “great content” as a useful, information-rich site, and pages that clearly and accurately describe your content. In May 2007, Google’s move to universal search redefined “great content” to include videos, images, news, maps, and books. In December 2009, Google’s introduction of realtime search redefined “great content” to include blog posts and live updates on sites like Twitter and FriendFeed. And in February 2011, “a big algorithmic improvement” to Google’s ranking redefined “great content” again. (more…)

Danny Sullivan at SXSW about content farms, spam and more

At SXSW Danny Sullivan interviewed Bing and Google about the latest developments in search. Before that session he sat down with TechCrunch’ Alexia Tsotsis. She asked him all about content farms, spam and the reliance some companies have on Google.

Eric Schmidt about leadership

We share presentations from Eric Schmidt more often here at State of Search. He is a good speaker after all, and there is always something interesting he might be saying. And when Eric Schmidt talks about leadership you should keep your ears open, because that is a subject he knows all about.

In this video Eric Schmidt speaks at the IAB Annual Leadership Meeting in Palm Springs on February 27, 2011.

When a penalty is lifted

With the discussion about JC Penney firing up around blogs and websites in the United States it is interesting to know what Google’s policies are when it comes to penalizing. Not just when a penalty is given, but also when it will be lifted. Google figured that it should be answering questions about this in their Google Webmaster Help videos. So Matt this week told us how penalties are lifted.

State of Search news roundup – episode 9: Google firing & hiring, no more Cuil & more

As every week we bring you news on State of Search, in a video and podcast! This week in episode nine we look at Google firing and hiring people, Bing maybe passing Yahoo, the death of Cuil and a lot more! The topics of this week are: (more…)

State of Search news roundup – episode 4: Google keywordtool, Twitter search and a non-dead girl in Streetview

We are bringing you news on State of Search, in a video and podcast! This week in episode four we see a not so dead girl in Google Streetview, Twitter search, a new Google keywordtool and much more.

Links to the related stories and a podcast download can be found below the video.

Enjoy and let us know what you think of the videos!

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State of Search news roundup – episode 3

We are bringing you news on State of Search, in a video and podcast! Its time already for news round up #3. With this week a LOT of Google topics like: Another Google patent, Multitouch Analytics, Net Neutrality, Trademarks and more. Plus Twitter influentials, and Yahoo powers search with some new modules.

Links to the related stories can be found below the video.

Enjoy and let us know what you think of the videos!

State of Search news round up – 3 – August 9 – 2010 from state of search on Vimeo.

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State of Search news roundup – episode 2

Since last week we are bringing you news on State of Search. Not in posts, but in a news-video! This week its time for news round up #2. With this week topics like: Yahoo Japan going to be using… Google, Facebook Questions, Bing Street Slide, a remarkable Google patent, Apple wants a Google free world, French newspapers start Google news alternative, Bing ads and much more. Links to the related stories can be found below the video.

Enjoy and let us know what you think of the videos! (and yes, I know it says August 3rd instead of 2nd )

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State of Search news roundup – episode 1

Here at State of Search we are not ‘reproducing’ news, so to speak. We do not write news-articles. However, we do like to keep you up to date on what is going on in the world of Search. We therefore have set up a special News-page where you can find headlines from around the web. But we wanted to do a bit more.

Therefore starting this week we will be giving you news round ups in video- and podcast-format. To take home so to speak. In less than 10 minutes we will bring you the news from the last week(s). The frequency of the updates will depend on the amount of news and the time, but we will try to go for weekly. As time goes by we will try and improve the quality of the videos too.

Below you can find episode 1.