Online shopping, everybody does it these days. Because it’s a lot simpeler than going to the store, right…? In some cases it isn’t. And as a site owner you should look at how your customers behave on your site. Where do they ‘check out’? That is the message in this commercial video by Google to promote Google Analytics.
We have talked before about Eric Schmidt and his famous quotes. Some think he was crazy for saying them, others believe that if you listen carefully you can get a lot of information out of them.
The Consumer Watchdog in the US is not a big fan of Google and the way they handle privacy. They ‘hit’ on Google once in a while, like in their latest video below. You might agree or disagree, but one thing is for sure: it is very nicely made.
This is already a talk from a few years back, but it is always interesting to listen to Nikesh Arora when he is on stage. Here he talks at the Marketing Society Annual Conference in London in 2008. Especially because it is an ‘old’ talk, it is very interesting to see, because he clearly knew already what was going to happen back then…
Google knows more and more about us. It knows our moves, it knows where we’ve been and what we like best. That can be very handy. But it can also be very scary. What if Google would be a person? And that person would know everything about us. Do you think we would like that?
The Panda Update has kept a lot of site owners awake: were they amongst the ones who would get ‘hit’ by Google’s latest update? In retrospect it looks a lot like Google just ‘cleaned up’ their SERPS. Those that got hit, maybe even deserved to get hit.
What is interesting is the amount of content which the Panda Update actually created. There are quite a few websites reporting about it and if you do a blog search you will find many blogposts about it. The Panda Update also was an inspiration to those using video as their content. A quick look around showed that we could possibly make an entire movie out of the different videos concerning the Panda Update. Take a look at some of the videos we found (warning, some are better than the other!). (more…)
How does the Google Algorithm really work? Wouldn’t we all like to know. It would make some our jobs a lot easier. Or maybe it would leave us with no jobs, because if Google would just tell us how to rank, what job would an SEO have?
Google will never reveal its algorithm I suspect. But they are trying to be a bit more ‘open’ towards their public. At least, they are trying to look more open. And so they made this video about the Google Algorithm. Even though they won’t tell you everything about the algorithm it is still a very useful video. Did you for example know they made 500 changes to the algorithm last year alone?
The “Semantic Web”, a term much used, but not much understood. Why do we even bother using it in the first place? Because in the end, it does make sence. At least, the ‘why’ behind the Semantic Web makes sense. And maybe we won’t be using the term that much, Semantic Web is coming. Just look at the user intent many search engines are now trying to ‘grab’.
The documentary below (found through Mashable) gives a good insight in the idea behind the Semantic Web. This video was actually made by a student, Kate Ray, who interviewed several people to get an insight in the Semantic Web.
If you were just getting a sandwich for lunch, I’d suggest you start up this video while eating your sandwich!
Google has got many different faces. There are all the great services they offer, for free, on the one hand. And on the other hand there is the (indirect) price you pay for the services: information. The information-part is what rises questions about privacy-issues. The question is how much we really care about our privacy, but that’s for another time. For now, look at the video below and see how a feeling about Google can be expressed. But are they right or wrong…?
The International Search Summit is a conference which has a focus which you don’t find on many conferences: international, the title already says it. Its amazing how little this subject is addressed on the larger conferences. It made Andy Atkins Kruger, an international search expert, start his own conference.
On the day there were many good speakers addressing all different topics. In the morning we saw Steve Capone of Nokia addressing the different international challenges Nokia faces, followed by a great presentation from Mark Neal from Armagard. The second part of the day saw speakers Anne Kennedy, replacing Shari Turow about Website Usability and Gillian Muessig about search in India.
The one presentation I’d like to highlight here is the presentation by Greg Jarboe. After Bruce Daisley of YouTube opened the afternoon with an overview of YouTubes growth Greg talked about video optimization, a growing profession with the growing number of videos online.
The tests showing Amazon results on top of the search results reminded some readers of the video “Epic 2015″ (Sequel to Epic 2014) a video which ‘predicts’ the future. The video becomes astonishing accurate if you think about what Google and Amazon could be up to. Is this what we want?
Many still don’t know, but it is the fastest growing Social Network at the moment, we don’t know for how long, but for now it is: Google+. And every ‘cool thing’ on the web needs its own song. And it’s here now: a song about Google+.
During my holiday I was reading the book “In the Plex” by Steven Levy. You really feel you are getting an inside into the Google offices when you read that book (I will review it later). In the book Levy mentiones the office of Matt Cutts, Ben Gomes, and Amit Singhal as being an office which by Googlers is called the “cool kids’ office”. Now to be honest, if you would tell that to somebody outside of the industry and show that person a picture of the three, they probably wouldn’t believe it. But online, Search and Google in particular is a world of its own. Here the ‘cool kids’ are those who know the most.
The Churchill Club, a Silicon Valley business and technology forum, got the three to talk their stuff not in the offices at Google, but on stage. Moderated by Danny Sullivan they talked for almost 1,5 hours about a lot of ‘cool’ stuff. If you have the time, you should really watch this.