Quick editorial note: Today (the publishing date of this post) happens to be Ned’s birthday as well, so be sure to congratulate him in your comment .
The different types of media that is being consumed on the Internet has changed largely over the last few years. Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now not irregular to see widespread use of higher quality image formats, more advanced usage of HTML5 and other interactive technologies, not to mention an exponential increase in the usage of video online. These are used to make engaging and interactive experiences to create websites that stand out and offer very different functionalities that we have become used to over the years (the BBC is a great example of this).