Posts About ‘Venice’

Its Search Captain – But Not as we Know it!

sinking-gondola

The last couple of weeks have certainly been interesting . If your like me, you will have spent many of the last couple of days evaluating the new search landscape that we now find outselves operating within. Since the turn of the year, we have seen a renewed focus from Google, with a number of far reaches improvements made to the search results, and with it a significant number of web operators impacted – some for the best – but for others it has significantly operated much of the search landscape.

In particular I would suggest there are three significant updates I think need significant focus, two of which were announced during the recent raft of Google announcements. When Google announced a number of improvements to their results back in late March, many of us had to dig dip to see which ones may affect us. However two stood out, namely that of ‘iotfreshweb’ or Freshness and about 20 or so points down the mention of an update called Google Venice (more…)

Surviving Venice – Build your Site to Float!

venice-boats

Venice – the lovely, little Italian city by the sea. Gondoliers, singing to you and your beloved as you slowly work your way through a beautiful city. Or is it the lover that just ripped your face off this past week? I think many readers would agree with the later. All apologies to a lovely city, but Google is using its name to wreak havoc on its SERPS!

Google defines Venice as, “Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.” Reading that, you are likely to think that you are in the clear – you rank well in the main index – hell, you may even completely control the SERP. Do not give into a false sense of security! This algorithm change is designed to rock your SEO world. (more…)

Latest Venice Update: Locals Win, Global Amazon, Live and Apple lose

venice-boats

Google’s Panda Update now seems to be a monthly refresh of the Google Index, changing the search landscape constantly. It means that every month sites can either get more or less visibility.

For an SEO this can be frustrating. One month they are the winners, next month the losers. You can hardly make any predictions anymore, except for that your site needs to be ‘Panda proof’ all the time: you need the unique content and you need the value in the site.

Next to the Panda update there is the Venice update, which is focussed on improving local results in the SERPS. Sometimes things happen which you wouldn’t predict but are actually quite obvious. What was thought to be the last Panda Update showed some suprising stats in the UK for example. Searchmetrics calculated who ‘won’ and ‘lost’ in visibility. The biggest winners (Twitter, YouTube and the BBC) were not surprising. The biggest losers were: Amazon.com, Live.com and Apple.com. There is a logical explanation for that however: its the Venice Update. (more…)