Posts About ‘UX’

Top Usability Mistakes: Lessons Learned From More Than 100,000 Usability Tests #ConvCon

Conversion Conference London 2012

Dr. Karl Blanks of ConversionRateExperts is one of the leading names in the field of usability testing and conversion rate optimisation (CRO). This talk was focused on preaching the absolute importance of usability testing and understanding common issues frustrating web users. Karl is wholly passionate about user testing in this talk he aimed to walk the audience through each stages of user testing that you should consider when approaching it, and also a variety of free and mostly low-cost tools to help you do so.

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Paving the Way for Your Users: Revolutionise the User Experience with Inclusive Design

conversion-conference-london-2012

At the Conversion Conference 2012 the second day started with an incredibly insightful talk from Artur Ortega Senior Accessibility & Usability Developer, hibu. Artur’s talk was focused on ‘inclusive design’, he aimed to discuss that while we focus so hard on design (especially in the digital realm), sometimes we look beyond making our design simply functional and ensuring that this design is truly inclusive to all users, whether that is determined by the demographics or through disability. Inclusive design dictates designing all products and the environment in which they exist to be usable by the greatest extent by everyone, regardless of their age, ability, or status in life.

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The Slippery Slope of Black Hat CRO, Dark Patterns and Manipulative Interface Design #ConvCon

Conversion Conference London 2012 Logo

Many websites across the Internet have either purposefully, or accidentally, fallen into the trap of employing black hat CRO tactics to trick users into converting. This is something that Dr. Harry Brignull User Experience Consultant for 90percentofeverything.com refers to as ‘Dark Patterns’. This talk takes time to explore examples of how websites use these manipulative techniques and also explores the notion that; while these tactics may work in the short term, as usability experts, brand managers or even website owners, we must look beyond this – toward protecting our brand and developing a long term strategy.

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