Posts About ‘urls’

Why Dashes in Urls are better than Underscores

It’s one of the many rankingfactors within Google: your urls. One of the talks I have a lot is whether people should use dashes or underscores in their urls because many sites have underscores. The answer is dashes off course. But why? Matt Cutts explains it in this video. Over at Searchengineland Matt McGee extracts the differences in behavior when it comes to dashes and underscores between Google and Bing.

URL Shortening Services Compared: Bit.ly Pro and Yourls

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URL Shortening services are the lifeblood of Twitter. With short URLs you can share links on Twitter in abundance without having to worry too much about breaking the 140 character limit.

And, just like links are branding opportunities, so are short URLs. Yes, you only have a few characters to work with in a short domain, but why not make optimal use of it and make it a branded short URL?

Some examples of great short URLs that manage to spread the owner’s brand further on twitter are nyti.ms for the New York Times, yoa.st for Yoast (Joost de Valk) and selnd.com for Search Engine Land. (more…)