Last week Barry Schwartz of Search Engine Land reported on a study done by Searchmetrics about which types of universal search – results from specific vertical searches such as videos and images, shown in addition to normal web page results – appear most often in Google’s American SERPs.
Now Searchmetrics has sent State of Search similar data for UK search results, and it appears the trends follows that of Google.com closely. First of all, what jumps out is that universal results are a part of the vast majority of SERPs. Less than 30% of Google’s results pages do not have a universal element to them. (more…)