Posts About ‘Twitter’

Turning Up Your Twitter Tactics #smxlondon

Twitter Evolution

Twitter has fast evolved to become a key element in anyone’s social media strategy. The landscape has changed though and the days of simply pushing out 140 character messages in the hope of generating new traffic to your site are long gone. Nowadays we as digital marketers, have to take various considerations into account i.e tweet time, frequency, re-tweets as well as the authority of those that are re-tweeting. Twitter has launched various new service enhancements such as its expanding Twitter promotion program and as Twitter cards. The session’s focus was on techniques and strategies to truly get the best out of Twitter.

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State of Search News Update: What happened in week 14

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After a few weeks without a wrap up of the most important news in search and social it is time

In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed.  

Here’s what happened last week

Facebook launches ‘Home’ to take over Android

The biggest news last week of course was Facebook launching ‘home’. It wasn’t the expected Facebook phone, but a take over of Android, which will be rolling out shortly.

Related stories online: Inside Facebook, TechCrunch,Businessweek, AllThingsD, Business Insider, The Next Web 

LinkedIn rolling linked mentions of people and companies in status updates

Linkedin wants to be more like Facebook so it seems. It has started to roll out a new feature which is very Facebook like: mentions of people and companies in status updates which will trigger the recipient.

Related stories online: Official LinkedIn Blog, Mashable, WebProNews.  

Mobile advertising growing to 7.3 billion dollars with Google and Facebook taking most

Mobile advertising will reach $7.29 billion in 2013, and Google will take home more than half of it, Facebook follows after.

Related stories online: Marketing Pilgrim, Forbes, CNET

Google Places Dashboard gets Google+ Local Integration

Google has begun a staged upgrade of its Google Places Dashboard making it more integrated with Google+.

Related stories online: Searchengineland, Search Engine Roundtable, Google Plus Daily, 9to5Google, Marketing Pilgrim

iTunes URLs Losing Rank In Google Search

Less and less iOS applications were showing up in Google search for searches by app name, for example. Google acknowledged there are issues, but not a plot.

Related stories online: The Next Web, AppleInsider, Searchengineland, The Verge, Guardian 

Baidu Working on Google Glass-Like ‘Baidu Eye’

Rumours are Baidu is copying Google, but not in search, but in their Google Glasses project. Baidu seems to be working on a ‘Baidu Eye’.

Related stories online: CHINAdaily,  VentureBeat, Investor’s Business Daily 

Google’s Privacy Director Stepping Down

One of the toughest and most important roles within Google is becoming vacant. Privacy Director Alma Whitten is said to be stepping down from her job.

Related stories online: CNET, Engadget, Marketing Land, TechCrunch, AllThingsD

Fake Twitter Followers a Multimillion-Dollar Business

Everyone already knew Twitter followers can be bought. And we also knew there was a lot of money to be made there. It now actually turns out to be a multimillion-dollar business.

Related stories online: New York Times, Business Insider

Anonymous take over  North Korea’s Twitter and Flickr accounts

A remarkable ‘hack’ last week in North Korea where Anonymous hackers took over Twitter and Flickr accounts showing politically sensitive content.

Related stories online: Business Insider, SiliconANGLE, Mashable, ReadWrite

 

Sharing Your Story Through Images Has Never Been So Powerful

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In the digital marketing space content is currently on everybody’s lips and has become the key to the success of any digital marketer. The challenge faced by the industry is therefore JUST how to create compelling content to genuinely engage their audiences. Nowadays, everyone is a content creator from your neighbour’s 15 year old daughter who tweets every 10 minutes about Justin Bieber to mummy bloggers who passionately share the latest baby products with their peers.

We have seen numerous blog posts on how to create great content inspiring us with content idea suggestions such as running polls, competitions, Slideshare, running guest blog posts, adding video, interviewing a person of authority – the list is endless! I recently came across a tech start-up called ThingLink who have developed a tool that is truly in the position to change how your readers engage with images and pictures. The invention allows you to transform a static image into a truly unique navigational surface allowing readers to explore media rich and relevant content within images – improving the user’s experience and knowledge dramatically. (more…)

State of Search News Update: What happened in week 11

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Last week our site was filled with all things around tools. And we have a few more surprises up our sleeves on that front. But in the meantime the world kept on spinning. And although State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you, we still like to give you an overview of the most important things that happened last week.

In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed.   (more…)

State of Search News Update: What happened in week 8

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Last week off course was filled with SES London updates. But while that was going a lot was happening in the world of search and social elsewhere as well. As you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.

That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed.   (more…)

Facebook Growth Biggest Outside of US and UK: Look at Brazil and India

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Is your focus when it comes to social media set to the right country? It might not be if what you are targeting is the Western ‘civilised’ world.

Where many brands still focus on the US, UK and Western Europe a lot can be said for turning your head to face other directions: East, towards India, towards Central and South America and South East of Europe. We know Facebook is, are you? (more…)

State of Search News Update: What happened in week 4

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A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.

That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed.   (more…)

Video Hits Twitter with Vine iPhone App

VINE APP Video Hits Twitter

I’d like to thank Justin Parks for highlighting this News today about “Video Hits Twitter” with the Vine iPhone App.

So what’s going on?

VINE LABS INC have created an App (iPhone Only currently / Android is planned to be released) which allows users to create a six second looping video which they can post to twitter. The APP’s development co-insides with a recent acquisition twitter made back in 2012 of the Start up “Vine”. – The app was actually launched before twitter purchased the company.

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State of Search News Update: What happened in week 2

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After a few weeks off because of the holiday we are back with our news update. A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.

That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed.   (more…)

Blekko announce ROCKZi embed feature

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In July, Blekko introduced ROCKZi – a social news site to complement the Blekko search engine and generate social signals. This month, the Blekko team have introduced an embed feature to “un-box” results and feed them directly to site owners.

With a Tagline “read, vote, rock” we are expecting great things from the Blekko news feed, and with Digg being revived recently by Betaworks (as mentioned in our SMX Keynote Conversation post), the social news space is about to get a lot more cluttered but potentially a lot more interesting,

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Commun.it makes it personal with a CRM Platform for Twitter

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Social Media has become important for all kinds of relationships online and there are many social dashboards available for social management. However  there are not many tools to build and maintain relationships whilst also analysing the importance of the ‘influencers’ in detail.

Commun.it – based in Tel Aviv in Israel may be about to change the game with a new new customer relationship management platform (CRM) allowing you to answer important social business questions at the click of a button making it easy to focus on high value members /influencers, and nurture top supporters to help spread your word and manage your community to effectively drive business.

Commun.it is smart, simple to use and as from this week also integrates with Buffer for intelligent social sharing.

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How to recognize Twitter bots: 7 signals to look out for

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Twitter has users. We all like to share our stuff on Twitter. But Twitter also has many many bots. Accounts which follow, try to get you to click on (affiliate) links, or simply just try to get you to follow them for fun.

It’s true if something becomes successful that will attract those that want to get that little bit of extra out of the service. And who can blame them. If we don’t want them there we should either look at those running the service (Twitter) or just ignore them. The problem for many is: how to recognize the bots? Here are a few signals to watch out for. (more…)

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