Posts About ‘trends’

Breaking out of the SEO Echo Chamber

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Last week I was fascinated by Paul Miller’s story of his year without the internet. Whilst I wouldn’t go so far as to claim that I feel the internet is corrupting my soul, I have been feeling like I’m stuck in an SEO (or perhaps more accurately a search industry) echo chamber of late.

It’s not that I don’t love this industry, I do; however I’ve been making a concerted effort to change my usual reading habits in search of something new. To be clear, I’m not talking cute pictures of kittens (can you read pictures of kittens?!); I’m not convinced that those are likely to bring me much in the way of inspiration, new perspectives, or new ways of thinking.

Today I’m sharing some of the sites I’ve been reading of late, along with further recommendations from other State of Search writers and various other kind souls who responded via twitter. I’ve grouped them into categories to make the list a little easier to digest…

Ready? Let’s go.

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A Wish for SEO in 2013: To Get to know.

Not Provided

I will remember 2012 as the year when SEO took a giant leap forward.

It was the year when it became evident –among other things due to the diverse Google updates (Pandas and Penguins)– that if we looked to achieve consistent SEO growth over time we should definitely rely less time trying to trick search engines and short-term tactics that will be more difficult to scale and to focus more on doing #RCS.

It was also the year when content strategy became the sector trend and we at last started to seriously take into consideration content creation thinking more on connecting with audiences and not only search engines. (more…)

Looking Back: Top Tech Trends of 2011

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The new year has started. Time for a fresh look at the world! But also still a little bit of time to reflect back on 2011. There have been plenty of recap posts on 2011, and this infographic fits nicely into that line of posts. Looking back at the Tech Trends for 2011 we see group buying, tablets, the cloud and off course online video as top trends. And much more! (more…)

New tool: Google Correlate: Google Trends in reverse

Google-Correlate

Google just launched an interesting new tool: Google Correlate. It is currently available in beta in Google Labs. The tool enables you to find queries with a similar pattern to a target data series. In other words: it does what Google Trends does, but in reverse.

The tool could very well be an interesting tool for SEOs doing keyword research, but is primarily intended for researchers. On their blog Google states that the tool is designed for researchers to see what terms best match the current trends in real life. (more…)

Search is growing up, let’s take the client with us

The search industry, like the entire web industry for that matter, is a relatively young industry. The biggest player in the industry is only about 11 years old after all. Therefore its not surprising that the industry has seen a yearly recurring trend of growth. Even with the economy going downhill the search industry kept growing.

A new research performed by Reform Digital again shows the growing trend. Things are still looking bright for the industry. But the research, together with recent developments also shows the industry is growing up. Clients want a more ‘mature approach’ and the industry should take that approach to keep growing. Clients want more control and understanding and agencies will have to teach that to the clients. (more…)