We don’t do ‘news’ items that much, but sometimes, you just have to make that exception. Google announced today that starting September 14th it will no longer monitor or restrict keywords for ads served to users in almost all of Europe in response to trademark complaints. With this move they will level the procedure with those in the U.S., Canada, the UK, Ireland and most of the rest of the world.

The change is huge because starting halfway September this means that no matter in which country you reside, trademarks as keywords will not be sacred anymore with Google, making it possible for everybody to bid on trademark terms. Before the trademarked terms were blocked from bidding on within the AdWords network. (more…)