Posts About ‘Tools’

Tool: Downloading Your Tweets with TweetDownload

TweetDownload

It is about time again we highlighted a tool on State of Search. Today we will be looking at a brand new one: TweetDownload. Have you ever had the urge to look back into a twitter conversation and then noted that it wasn’t that easy to do? For starters you have to “read backwards” on Twitter to understand the conversation. And on top of that Twitter only goes back four days.

Things might just get better soon with the launch of “Tweet Download”, a third-party service which lets you back up your Twitter account including tweets, DMs, followers, friends, favorites and the entire conversation. (more…)

Essential Paid Search Tools from Excel to Automation

A4U London 2011 kicked off with a session on paid search tools from both a client side and an agency point of view. The speakers were:

Sam Fenton-Elstone – iCrossing UK

Andy Milhalop – moneysupermarket.com

Johnathan Dunkley – MinuteSteak

Moderated by Jon Myers – Yahoo (more…)

Google Analytics Premium a game changer?

Google-Analytics-Premium

Last week, Google launched Google Analytics Premium. An enterprise solution for some of the largest customers that currently use the Google Analytics free edition. These customers have specific needs that Google Analytics could not meet previously. Yesterday, one of the few selected Premium Resellers, Cardinal Path presented Google Analytics Premium with a 1 hour webinar and Q&A.

I will summarize the session for our readers. (more…)

Majestic SEO Makes Several Changes To Make Things Easier

site-explorer-majestic

One of the leading tools when it comes to competitor link analysis, Majestic SEO, today announces several changes to their product. Majestic calls it “a bit of a delayed spring clean“. Changes are amongst others improved ability to download ALL your back links and more and clearer navigation inside the tool.

Majestic makes clear that the tool has seen an immense growth in the past six months. Not just in users, but also in amount of data analyzed. To keep a grip on this Majestic merged the Standard Report count and Advanced Report count into one new total, making it a bit clearer to the users. A new figure consisting of the sum of the Standard Report count and Advanced Report count is generated to gain some flexibility. (more…)

Bryan Eisenberg Launches The Online Marketer’s Toolbox: Tools, Tools, Tools!

Online-Marketing-Tools

Like tools? Well, you are in for a treat! Today Marketing Optimization expert and well known speaker Bryan Eisenberg launches a website which will full fill many people’s needs and dreams. For the past few years Eisenberg, aka @thegrok, has been ‘collecting’ tools and writing about them. He has now put all these tools on one website: websitetestingtools.com.

The website gives us insight in many tools, currently already 150. And counting, because Bryan wants to keep extending the website with tools he finds on the web and uses. (more…)

Geosurf: a proxy service on steroids

Geosurf-Speedtest

Working in Europe for several foreign companies I often need proxies to check local rankings, see how marketing campaigns are appearing in other countries or to check one of our geo-targeted websites.
The problem with these proxies is that most time they are pretty slow and insecure. So when Bas was looking for a volunteer to test a new service called Geosurf, I stepped forward immediately!
(more…)

Upgrading a website shouldn’t affect your SEO traffic

UpgradeOne of the key misconceptions from website owners’ is that a website re-launch will cause a temporary, or permanent, drop in SEO traffic as the search engines switch to the new URLs. In my opinion the search engines have got far better at ensuring the migration from the old to the new website is far more seamless than before. There are, however, many areas that you need to ensure are 100% to ensure uninterrupted service.

I recently ran a migration project for a key client of MediaVision’s where we had improved organic traffic by over 600% in the last two years. Clearly the client was concerned that the traffic from organic search would drop as it was a key lead generator for their business and would definitely affect their bottom line. What was very pleasing was that not only did we preserve the current rankings but by using the strategy below we actually increased non-brand SEO traffic by 23% month on month. (more…)

Webmaster Tools Metrics That Matter

wmc

Google Webmaster Tools, or Webmaster Central, is to be considered on of the more useful tools in the SEO toolkit that google is providing. Some of its features include showing how Google crawls, indexes and rank your site, the way people find your site in search result and the CTR on the clicks that follow by those result pages. Also you can find out, although limited, who is linking to you and to what pages, receive (email) notifications or alerts when your site contains malware, your WordPress installation needs an update or other issues that have been detected.

Why use Google Webmaster Tools?

So why should you use Webmaster Tools? Some of its features mentioned earlier already indicate why it might be helpful to verify your site and look into it periodically. Let’s go into some of the features that are available and understand how they can be of help to basically any webmaster or SEO. (more…)

Lipperhey launches new link index: a review

lipperhey links

Last week a Dutch company specialized in SEO tools called Lipperhey announced a new link index. Within 12 months they want to become the largest publicly accessible link database in the world. Together with Target Holding a part of the University of Groningen and 1,000 volunteers they started this project. (more…)

Using MajesticSEO for a quick competitor analysis

majestic-seo-logo-1

MajesticSEO is one of the tools I use most when doing competitor analysis. From my perspective its origins as a search engine index puts it ahead of other link analysis tools in that the sample size of data is often superior. That said I have noticed that there is a large amount of link decay in the historic index so if you would like more accurate data use the Fresh Index. (more…)

How to Use Xenu for the basis of a SEO Campaign

SOS_Xenu_GettingStarted

Depending on who you ask Xenu is either the dictator of the “Galactic Confederacy” who, 75 million years ago, brought billions of his people to Earth in a DC-8-like spacecraft or a tool that finds broken links. The second option doesn’t sound as interesting but to you and me it is far more valuable.

Earlier this week I was speaking to a few SEOs I know who work in house and I was surprised to hear that neither of them had heard about Xenu. I was even more surprised since they both work for large brands whose sites have over 50k pages indexed and if anyone can benefit fromXenu it is large sites.  Xenu was originally built as a broken link checker but as I will illustrate you can use it as a basis for technical and on poge analysis but to also as a basis for client questions and discovery. A lot of our regular readers will most probably be familiar with Xenu although there are hopefully some takeaways for everybody. (more…)

EXCLUSIVE: Raventools to integrate Webmastertools

Raven-tools

There used to be a time you had a tool for everything. These days are behind us. Many of the (search) tools we use are starting to give you the ‘full experience’. Do all the things you have to do around your website in one place. And why not. It is much easier to do everything within one surrounding than to have ten different places where you need to perform ten different tasks.

Sources say that next week Raven Tools will announce that they have made another step in this direction: they are integrating Google Webmaster Tools into their own tool. You can then do many things you can do within GWT also within Raven Tools. (more…)

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