Raven, one of the most popular SEO tools and digital marketing platforms used by search marketing agencies and in house teams; last week they announced their decision to close the rank checking element of their platform motivated partially by pressure applied by Google, who aren’t keen on the scraping of their results for rank checking.
If you’ve not come across the story before I recommend reading this thoughtful piece on the decision written by their CEO Patrick. Which I think is a glowing example of how to handle a difficult decision like this.
However while many have admired how Raven have handled the changes it’s inevitably lead to a scramble of their customers exploring other options for rank checking.
I thought it would be interesting to reach out to some other players in the space to get their take on where they see rank checking going in the future. (more…)