With Google in the middle of working on changes in their strategy and Bing taking advantage by winning some market share in the US as well as in the UK it might be worth looking a bit to the east. There Yandex is slowly becoming a force which in the near future might be one we should take into account.
Yandex has been building on both their market share and their features steadily in the past year. And it is starting to show. They not only fired several features out there, they also launched their english version of Yandex.ru, Yandex.com. This version is pretty good to work with actually and might just be an interesting competitor to Google and Bing.
And Yandex is expanding in different ways. They have now announced it has implemented WebVisor, an analytics tool for tracking user behaviour on a website, which they bought late last year. (more…)
SEO Effect is a new suite of search engine optimization tools that’s currently under development by a team headed by Dutch search marketing expert Keesjan Deelstra. I had the opportunity to review the 