Posts About ‘tom critchlow’

State of Search radioshow – episode 16: Optimizing for Universal Search with Tom Critchlow

Roy returned this week and talked about some of his iPhone issues. Bas and Roy were also joined by Tom Critchlow, a UK SEO, with a speciality in optimizing for Universal Search. Tom is the head of SEO at Distilled in the UK and a well known speaker at international conferences. Tom, sometimes mistaken for his brother Will, talked about how to optimize the Universal Search elements Local, Video and images. A very informative show.

The shownotes are below, all the links can also be found in the special delicious feed. (more…)

A summer interview with… The Critchlow brothers: Will and Tom Critchlow

This interview was originally published first in our newsletter which is sent out monthly with unique content not published on the web yet. Take a look at the newsletter here and subscribe to the newsletter here.

There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. Be aware that some interviews will be published in the newsletter!

Today: Will and Tom Critchlow. Brothers and working together at Distilled in the UK. Five questions for them.

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Tom Critchlow talks about Universal Search

Universal Search has changed the search landscape. You now get videos, images, news, blogs, products and much more. At

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • Tom Critchlow talked about what you can do to get your results in the Universal Search results.

    I talked to Tom Critchlow after his talk at day 1 of

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • . Tom gives away his three tips, talks about the difference between affiliates and ‘regular’ business and more.

    Toms presentation can be found at the Distilled Blog. Go check it out!

    See more about

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • at our special A4U Expo Munich page. Find tweets, images, videos and posts from around the web!