This is a guest post by Stuart P Turner. Stuart is a trained philosopher, casual procrastinator and experienced search marketer. He has worked in digital agencies and as a freelance consultant over the past five years, across a range of UK and international clients. Stuart currently resides in Sydney and works for specialist search marketing agency Outrider. When he is not busy sharpening his SEO skills on the APAC market, he is typically lost in a book or staring whimsically out into the antipodean skies.
The manner in which we communicate online desensitises us. We say things we would never dream of saying in ‘real life’, which in turn leads to almost immediate polarisation of opinion and rife tribalism.
But isn’t the internet as much real life as an argument down the pub? Or a conversation over the dinner table? (more…)