Technical SEO can often be brushed aside a bit too easily in favour of things like content creation, social media and link building. However I’ve always believed that there are many opportunities for increasing traffic by looking inwards rather than outwards. One of the biggest areas of this for me is to make sure that your website is as accessible as possible to the search engines.
It’s quite simple really – if the search engines can’t crawl your website efficiently, you’re unlikely to rank. Even links and social shares won’t solve severe accessibility issues so the knock on impact is that your link building will look inaffective. This is the last thing you want because link building can be hard anyway, you don’t want to cripple yourself before you’ve even started
So in this post I’m going to talk through some of the key areas you need to think about when it comes to making your website accessible. An accessible website means that all target pages will be indexed and have the opportunity to rank for your target keywords. (more…)