BrightonSEO kicked off in style with its first session on ‘On-Site’ optimisation in the Corn Exchange. Alex Moss, Co-Founder and Technical Director at 3 Door Digital took us through his tips for using structured data for social media publication and distribution and why the effort of doing so could really pay off in terms of encouraging engagement and sharing. (more…)
In order to do a fully comprehensive SEO technical audit, it helps to have a developer background. Many SEOs in the industry have such a background, which helps in being able to spot some of the more complex technical errors for a site.
However, for those that have come from a marketing background, it may be difficult to decide what the most important elements are to include in an initial technical SEO audit. When working with clients it may not be possible to fix all of the errors on a client’s site, therefore for the non technical SEO, these are the key areas that should be included in the audit:
Technical SEO can often be brushed aside a bit too easily in favour of things like content creation, social media and link building. However I’ve always believed that there are many opportunities for increasing traffic by looking inwards rather than outwards. One of the biggest areas of this for me is to make sure that your website is as accessible as possible to the search engines.
It’s quite simple really – if the search engines can’t crawl your website efficiently, you’re unlikely to rank. Even links and social shares won’t solve severe accessibility issues so the knock on impact is that your link building will look inaffective. This is the last thing you want because link building can be hard anyway, you don’t want to cripple yourself before you’ve even started
So in this post I’m going to talk through some of the key areas you need to think about when it comes to making your website accessible. An accessible website means that all target pages will be indexed and have the opportunity to rank for your target keywords. (more…)
The last week I was managing a big migration for a client when the development team was very short on time. Needless to say it wasn’t smooth which made me think that there needs to be more communication between SEOs and developers for both our sakes but that is probably a discussion for another day.
What I think will be more useful right now is to cover a few of the essential elements and strategies when planning a migration and issues that I’ve picked up along the way. (more…)
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