The first day at Searchlove was characterized by a strong strategical allure. Sure, there were few sessions which were more tactical, but the general tone was about marketing. I think it is ‘normal’ these days. SEO must (re)learn the Marketing part of Search Marketing, as it that part the one which will make SEO survive in this evolving time.
Today will probably be more tactical stuff, thanks to Richard Baxter, Dave Peiris, David Mihm and other speakers. The day is going to start. I already see Duncan Morris on stage. So let’s the chronicles begin: (more…)