It was nearly two weeks ago that Marin Software released a whitepaper which got some discussions and pens going. The whitepaper “Mobile Search Advertising Around The Globe” showed us some impressive numbers which were repeated over and over on several blogs and at SES London last week as well.

And with reason.

Since 2006 we have been talking about ‘the year of the mobile’ and that was even before there was such a thing as the iPhone, let alone tablets. Marin’s report shows that talking about mobile is one thing, doing mobile is another. Where in 2006 we thought the phone would be the mobile device to focus on, now it is the tablets that have our full attention. And it is clear: there is money to be made on mobile (as if you didn’t know right). (more…)