Back when dinosaurs still walked the earth  I did a marketing qualification in Direct & Interactive Marketing. Whilst the course was definitely really useful most of the stuff I learned back then I don’t use very much and as a result it languishes half-forgotten somewhere in the recesses of my brain.

The SWOT Analysis was one such technique I’d forgotten I knew until Phil Nottingham (who works with me at Distilled) was asked to complete one for a client… and it all came flooding back. (more…)