For many eyetracking research is new, for many others its the holy grail. It tells you where people are looking at. This can tell you a lot. The session about eye tracking therefor attracted a good crowd. The speakers all took a different angle at eyetracking research and what to do with it. It turned out to be a very informative session which didn’t just make eyetracking look perfect but gave hands on insights in how to use these studies.
Speakers in this session were:
Anne F. Kennedy, SES Advisory Board, Founder & MP, Beyond Ink, FP & CMO, Joblr.net
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Jeremi Karnell, Co-Founder & President, One to One Interactive
Susan Weinschenk, Chief of User Experience Strategy, Human Factors International (more…)