This is a guest post by Scott Mclay, who has been around the digital industry for the last 9 years and has worked for both agencies and freelance.
Content marketing has been one of the fastest rising SEO disciplines over the last year, with search interest reaching its all-time highest point in January (2013). One of the main challenges our industry faces is knowing what it takes to create a successful campaign.
A successful campaign does not have to cost you an arm and a leg, some successful campaigns revolve around a few small changes to a product description or adding an image for comedy value (everyone has seen something like this) in such a way that it looks like a user error or a ticked off employee set out for revenge. (more…)