This Wednesday many sites around the web will turn black. This as a protest to plans in the US called the Stop Online Piracy Act. Even though the White House is said not to support SOPA this bill might just become a law, which would be disastrous for the online industry. It is supposed to protect the intellectual properties online, but it can also be seen as possible Internet censorship. Therefore some of the big players, like Wikipedia and Reddit, on the web will turn black on Wednesday, to make a statement.
Maybe you are making that same statement. If so, you need to think of a few things. What many sites don’t realize is that “blacking out your site” might just harm your rankings in Google. Google after all doesn’t stop crawling and if they can’t find your site or do find it but won’t find anything ‘but black’ just when you are joining in on the protest, you might just lose your rankings.
Luckily Google has Pierre Far. This Googler, who is speaking at the next Thinkvisibility by the way, is not only a nice guy if you meet him in person, he thinks along with webmasters. So he decided to post some helpful tips for webmasters who plan to participate in the blackout on his Google+ Profile. (more…)