Posts About ‘social’

UK most Facebook users in Europe, Monaco biggest penetration

facebook-europe

Europe is a weird continent sometimes. Every country has its own rules and regulations, every country has its own culture and every country has its own way of using the web. Socialbakers did a small research into Facebook users and country population data in Europe. They found that almost everyone in Monaco for example has a Facebook account.

The numbers show that %-wise Monaco has the biggest penetration of Facebook users with no less than 95.47% penetration to population. That is a lot! You have to keep in mind though that the exact number of Facebook users in Monaco is not high. The small country has got 29,200 actual users. Compare that to the UK which has 29,789,040 Facebook users and Moncaco looks like peanuts. (more…)

“Social Search” goes world wide

_Social Search_ goes world wide - Google, News, Social search - State of Search

Google has announced that it is taking its social search functionality global. This means that now also people outside of the US will get more and more socially integrated search results. This goes from the “shared this” functionality to specific blogs, flickr account and other social media from within your social circle.

Social search results in other languages and on other domains are mixed throughout the Google results page based on their relevance. The results will (for now) only be shown to those logged into their gmail-accounts. (more…)

Groupon and Livingsocial get some big time competitors: Google and Facebook

Facebook-deals

It is kind of a miracle that sites like Groupon and Livingsocial have been able to dominate the field of online deals for that long without any interference of the ‘big boys’ out there: Google and Facebook. Now within a short period of time both successful social deal – sites saw the two biggest players on the web enter their markets.

Google last year tried to buy Groupon but failed. Groupon felt is was just too successful to be bought out. So Google then decided to start working on their own offering site and last week Google offers made its beta-appearance. And if that wasn’t enough competition yet Facebook this week decided to launch “Social Deals“. (more…)

More Social Elements in Google Search: Twitter not Facebook is the direction

Google-social

Google is taking it step by step, a very different way than we are used to in this digital era, but slowly but surely Google’s social face is becoming more visible. The latest additions to the Google search results are yet again another signal of Google’s social efforts.

Googles Social Search has been around for a while now (since 2009) but is only showing a small amount of social elements. Social results coming from tools like Twitter for example, were until now not a very big part of the search result. Google now has started to mix social results, from for example Twitter or blogs, with other results. (more…)

Are social signals ever going to usurp links

There has been a lot of noise over the last couple of weeks regarding Google Patents such as those on dynamic linking, which have prompted conversations on whether SEO as we know it is due for a significant change. In particular the advent of social media is one that many experts in the sector have suggested is likely to see greater infliltration into the mainstream algorithm, particularly should Google start to look at other factors to replace the existing heavily link centric framework.

There is no doubting that social media already has a significant place within SEO, and the search engines themselves. Take a look at many results – particularly in logged in accounts – and you will notice features such as ‘Social Circle’ included within your search results – and allowing peers and friends to potentially recommend and influence your decisions based on previous behaviour. This adds a new layer of complexity to many search campaigns, and a new consideration in terms of channel choice and integration. Further to this Real-time search, which includes data from social networks such as Twitter, Facebook and Friendfeed has also seen a lot of exposure over certain months, and looks a feature permanently included within the organic search results. (more…)

The Evolution of Social Search (presentation)

There has been a lot of talk about “social search” in the past year. The Search Engines are trying as hard as they can to catch up with what’s going on with the evolution of social media. The best examples off course being the integration of Twitter and the “results from your social circle”. It seems as if many are still looking for ways to get a grip on the social search. And that will probably go on for a while.

Below a presentation I found on Slideshare about Social Search. It answers some questions and raises some others, but its a nice watch. Enjoy.

The Evolution of Social Search

Search & the Integrated Marketing Mix

For the final session of the day we decided to take a look at the Search & the Integrated Marketing Mix. The speakers all gave a different insight in the marketing mix and showed the people in the room how to actually work with the entire marketing mix.

Speakers in this session were: Bill Leake, President and CEO, Apogee Search, Mike Yacovone, Partner, Clarecast, Wister Walcott, Co-founder & VP of Products, Marin Software and Jon Myers, SES Advisory Board & Head of Search/Associate Director, Mediavest. (more…)

Social networking it’s just a matter of connecting the dots

Today we welcome Jeroen van Eck as a blogger on State of Search. Read his bio here, and enjoy his posts! Welcome Jeroen!

Everyone wants a slice of the social pie. While the classic social networks like Facebook, LinkedIn and Twitter keep developing by adding new functionality, other companies are trying to create their own social networks. But building a valuable social network takes an enormous amount of time, or does it? Building a social network could be as simple as connecting the dots, all you need is a lot of dots.

The value of a social network is in the amount of users and the amount of usage. So all you need is a large group of users with an account on your social network and a user friendly interface with the proper functionality. A user friendly interface and proper functionality can be developed with a good analysis of the behavior and wishes of your users. Creating a large group of users takes a lot more time. It took Facebook almost three years to reach 10 million users while Twitter reached the 10 million users at the beginning of their third year. To start a new social network with the potential to grow to such amounts your platform needs a major benefit in usability or functionality. Therefore the secret is not in building a new network but connecting the existing dots. (more…)

State of Search radioshow – episode 1 – Global Search and Social Media

A new name, a new logo, same hosts, same time, same show. This Tuesday the State of Search radioshow replaced the old Searchcowboy sshow on Webmasterradio.fm. Myself and Roy did our very first “State of Search show” and talked to Ciaran Norris about global search and social media.

Ciaran Norris is a well known name in the Industry. He is the head of social media offering at global media agency Mindshare where he is said to be creating a ‘social media agency’. We know Ciaran from several events where he is a regular speaker and moderator.

(more…)

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