Posts About ‘Social search’

Google +1, will it succeed? The experts don’t agree

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With the launch of “+1″ Google seems to have made another step in the revealing of their social layers. This one without a doubt is one of the bigger changes so far. We wrote about it this morning, but we also asked several experts in the industry to shine their light on the matter.

We asked Rand Fishkin, Kelvin Newman, Joost de Valk, Peter Young, Mikkel de Mib Svendsen, Andy Atkins-Krüger, Kristján Már Hauksson, Ciarán Norris and Liana Evans the question “What do you think the Google +1 feature will mean for Google’s social efforts, will they now succeed?”. As you will see, the opinions differ! (more…)

Google +1: the pieces of the social puzzle are coming together

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With the official launch of “+1″ yesterday Google took yet another step towards getting all the pieces of their social puzzle together. After failures with social experiments like Orkut and Buzz Google now has decided it will be adding social features to their search results, so called ‘social layers‘, which eventually will turn out to be Google’s new approach to social.

The +1 button they launched yesterday doesn’t seem to be that new. After all, we have all seen the “stars” in search wiki and the mentions of social sharing on sites like Twitter. But the +1 button does do a little bit more than just that. It is sharing to your own network and it is connected to your Google Profile which seems the be the center of attention when it comes to Google’s social efforts. I’d like to look at some obvious questions with maybe some not so obvious answers. (more…)

Do search and social match? A talk with Joost de Valk (@yoast) and Olivier Blanchard (@thebrandbuilder)

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Search and Social. Are they a match made in heaven, are they enemies or are they something which you should do both, but separate from each other? At the Fusion Marketing Experience (#FusionMex) in Brussels this week (I recommend this conference by the way, very insightful one) I had the chance to put a Social Media expert and a Search Expert next to each other to have them discuss the two.

Olivier Blanchard (@thebrandbuilder), author of the book “Social Media ROI” and a well recognized Social Media expert on the subject of actually making it work business wise, and Joost de Valk (@yoast) a well know search and WordPress consultant, talked about their separate knowledge areas but also how they could merge. The video was taped outside so you might here some background noice.

More Social Elements in Google Search: Twitter not Facebook is the direction

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Google is taking it step by step, a very different way than we are used to in this digital era, but slowly but surely Google’s social face is becoming more visible. The latest additions to the Google search results are yet again another signal of Google’s social efforts.

Googles Social Search has been around for a while now (since 2009) but is only showing a small amount of social elements. Social results coming from tools like Twitter for example, were until now not a very big part of the search result. Google now has started to mix social results, from for example Twitter or blogs, with other results. (more…)

Search and social: A match made in heaven?

Its not very often that search marketing makes the likes of the BBC news, however it was interesting to see the BBC website run a story this week stating the future of search is social.

The search engine landscape is such an interesting environment at this present moment in time for a number of reasons – for example:

  • New players in the market – We have seen the likes of Blekko launch to the public, as well as seen the continuing decline of perenial trier Ask.com
  • Changes to the search results pages themselves – such as Local results on Google or Google Instant
  • Increasing influence of personalisation
  • Increasing integration of social networks within the search results, i.e Facebook/Bing and Twitter/Google RTS

As such this has led to a hugely different landscape for search marketeers of which the vast majority of readers of this blog are. The continuing evolution of the engines not only affects marketeers, one can’t help thinking traditional users of the search engines have had a lot to take in over the course of the last 12 months – without the benefit of industry knowledge. (more…)

How to avoid the Twitter link graph cannibalisation – Pro SEO Seminar 2010

In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there. Here’s the first one.

First up Rand looks at how to avoid losing all your links to twitter, instead of your own site.

Social sharing is gradually replacing traditional page linking. So are pages linking out less? Actually it doesn’t seem so. People aren’t linking out less, but good content isn’t getting links the way it used to.

How can we still earn traditional links? (more…)

Bing integrates Facebook into their search: the next step in social search integration

It was clear that anytime soon something was going to happen between Bing and Facebook. Microsoft and Facebook already were working together on the search inside Facebook, but last night they announced a further cooperation. In the US (not in Europe yet!) Bing now uses Facebook “like” data to give you results from within your social circle on Facebook. Also they will be showing Facebook-powered people search results

The move is mainly important for Bing to get more attention for their search engine. They now have access to data which their biggest rivals Google don’t have. That makes that the step towards Bing might become easier for many users. The deal however won’t upset the search landscape just now, but it has potential. (more…)

The Evolution of Social Search (presentation)

There has been a lot of talk about “social search” in the past year. The Search Engines are trying as hard as they can to catch up with what’s going on with the evolution of social media. The best examples off course being the integration of Twitter and the “results from your social circle”. It seems as if many are still looking for ways to get a grip on the social search. And that will probably go on for a while.

Below a presentation I found on Slideshare about Social Search. It answers some questions and raises some others, but its a nice watch. Enjoy.

The Evolution of Social Search
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