Posts About ‘Social Media’

Tools to Increase Social Engagement and Drive Conversions

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Something that I’ve been working on with several clients lately is utilizing their social channels to connect and engage with their target audience.  I’ve been quite clear that the goal of this should tie back to the business goals and they shouldn’t be doing it “because social media is cool and everyone is doing it”.  For me, if you are going to dedicate time and resource into social, it needs to drive conversions for the company.  Obviously these conversions vary from company to company, but for most it will mean driving sales.  If you can keep this in the back of your mind when defining your social strategy, it will keep you much more focused on what you need to do.

With that in mind, below is a list of tools which can help you engage with your users on different social channels.  Not all of these tools will be applicable to everyone and I’d recommend you choose the ones which will help you connect with where your audience hang out.  If you’re not sure of this yet, you can do some more research and even test tools with a small campaign to test the water a little bit. (more…)

How To Update Your G+ Profile And Business Page To The New Lay Out

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With the new Google+ design which was launched yesterday we have another profile page which we need to update to keep people who looked at our pages interested.

Updating your page so you are making full use of the new design is not that difficult. I decided with the laptop on the lap (as it is supposed to ;) ) to update my personal profile and the State of Search business page into the new design so it would look more attractive to those visiting my profile, or the State of Search business page. To give you an idea of what you can do to optimize your pages I have described the steps below, just like when I updated the Facebook page. A practical guide, but with some handy tips to make it more profitable for you and your business. It’s time to get to work (again)! (more…)

Finding A Job Using Social Media

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Social Media is the new holy grail for recruiters. They can not only find out everything about potential candidates, for free, they can also get really close to the candidates.

But as a candidate, can you use Social Media to land that perfect job? Yes you can, if you use Social Media in the right way. According to online degrees research shows that nearly 75 percent of companies check out potential candidates on social networks, make use of it! (more…)

10 Ways (+ 5) to Increase your Twitter Followers & Essential Tools to do it

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This post was originally published on March 31 2010, but still has the value and has therefore been moved up. At the end of the post you will find more updated content as an extra on this post.

Admit it, size matters. Your Twitter followers have become as big a question as “What’s your number?” People look at your followers and make judgements, it’s only natural. So what can you do to increase your volume of Twitter followers?

There are many ideas out there, and I am sure you have seen your fair share of ‘Top Twitter Tools’ posts, but I have realised there is a need to bring these together and really explore how these tools can help. So, let’s focus on 10 ideas to increase your Twitter followers and the tools that can help you.
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Who Says Facebook Is Not A Sales Tool? 40% Of Small Businesses Use It That Way

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Social Media is not regarded as a sales tool. Most people will tell you not to expect too much of it if you want to use Social Media that way. After all, Social Media is a platform which will help gain you visibility, not sales. Right?

You might think that, but as it turns out it could be a very useful sales tool after all. At least, that is what 37% of small businesses say when asked about Facebook sales. They state that Facebook Commerce is their sole sales channel.

The respondents were all customers of social commerce platform provider Payvment, who performed this research last month. They were asked about how they use Facebook and how they liked it. Some results were interesting. (more…)

What Is Pinterest All About?

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It is the big hype at the moment: Pinterest. If you are not using it, you are not part of the ‘hip and forward’ social industry. The question is if you want that.

Fact is that Pinterest might just get you interesting traffic for your site. But to get that you need to understand it. But WTF is Pinterest all about? Maybe this infographic will help. (more…)

Small Business and Social Media

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“Social Media is ‘free’, but only the big brands with huge budgets know how to make it work.” That is what many starting out with Social think. But Social Media is very suitable for small business companies.

This infographic, made by Column Five, shows how some are getting it wrong, and why and what the best direction is. (more…)

David Armano – Reinventing Social Media

This talk is a TedX talk from Senior Vice President for Edelman Digital who has done social media, marketing and business strategy for multiple clients such as eBay, BlackBerry, and PepsiCo. At this TedxTalk he talks about re-inventing Social Media. Or re-venting the wheel? You decide.

Google SERP Twitter Talk – Boring the Pants off the Normal Man

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This is a guest post by Peter Handley, SEO Director of theMediaFlow. Like this post? Let us know!

Sometimes it’s easy for us search marketers to get lost in our acronyms – and let’s face it, there are a hell of a lot of them in this industry.

SEO, SEM, PPC, CTR, CPC, SMO, PR– there is absolutely loads of jargon flying around in our industry, and we are constantly coming up with new ways to shorten terms – who can forget one of the latest ones with GSPYW?

It’s easy to get trapped in your own bubbles and circles on platforms like Twitter and forget that we communicate with wider groups of people. My own Twitter account, whilst predominantly search marketing focussed also attracts followers based on music and food/cooking that I share. (more…)

What Is Pinterest And Why Should Marketers Care?

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Pinterest. If you have been on the internet for more than 10 minutes in the past 6 months you can’t have failed to notice the hype surrounding it. I’ve been a member since July 2011 and, following an agonizing 4 hour wait for my request to join to be approved, I’ve been using it consistently since that date. I’m a very visual person so I find it very satisfying to use – not only from an aesthetic point of view but also as a search engine for images and, increasingly, for products themselves.

What is Pinterest exactly? It’s essentially an invite-only social network for sharing images that are found online (including uploaded images from the users themselves). The images are known as ‘pins’ and users can organise them in themed boards i.e. silver jewellery, green hats, cats with Hitler mustaches etc.  So far, so dull – so why should we care? Well, according to the latest figures, Pinterest has become so popular that it is now driving more traffic to retailers’ sites than Google + and is attracting traffic at an incredible rate. There are two ways that marketers can take advantage of Pinterest – they can sign up and start curating contact, and they can also start optimising their client’s visual content to encourage others to re-pin and distribute.  Images can be linked directly back to a site, or even better, a particular landing page so everyone who sees the pin will have the opportunity to visit the original site – that’s where ‘Pinterest as Search Engine’ comes into it’s own. You can also add the price of a product to something you pin and it will appear with the content – a nice touch. (more…)

Having “Fans” Does Not Mean Engagement: Only 1% of Fans Engage

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Social Media is a weird science, if you can call it a science at all. In essence it is very close to what we as human beings have always been doing: recommending things to others and communicating about what we see happening around us. Still marketers seem to have difficulties grabbing and understanding this and making the best use of this.

This probably comes from decades of ‘old school marketing’ we have been doing. Trying to reach as many people at once, hoping that some of them will respond to it. This type of old marketing leads to a ‘wrong’ approach of Social Media. We try to reach as many people as possible hoping they will interact with us.

Recent research shows that the way marketers and users look at Social Media differs quite a bit. Where marketers still believe ‘presence’ counts and people will engage if you just share things with them, users actually don’t care that much. It turns out that only one percent of Facebook users for example tend to ‘engage’ with brands. (more…)

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