Something that I’ve been working on with several clients lately is utilizing their social channels to connect and engage with their target audience. I’ve been quite clear that the goal of this should tie back to the business goals and they shouldn’t be doing it “because social media is cool and everyone is doing it”. For me, if you are going to dedicate time and resource into social, it needs to drive conversions for the company. Obviously these conversions vary from company to company, but for most it will mean driving sales. If you can keep this in the back of your mind when defining your social strategy, it will keep you much more focused on what you need to do.
With that in mind, below is a list of tools which can help you engage with your users on different social channels. Not all of these tools will be applicable to everyone and I’d recommend you choose the ones which will help you connect with where your audience hang out. If you’re not sure of this yet, you can do some more research and even test tools with a small campaign to test the water a little bit. (more…)