If you are young and you want to make sure that in the future you will get the job(s) you want you better make sure you know what you are doing on Social Media. (more…)
State of Search
Posts About ‘Social Media’
Book Review: 500 Social Media Marketing Tips
“500 Social Media Marketing Tips” is a plain paper guide that will, I understand, be sold online for $2.99. At that price, I had low expectations. These expectations were, unfortunately, met!
The first thing the book does is take us out to the writer’s social networking sites. Twitter was one of the first mentioned, so I felt warmer to Andrew having ‘met’ him. There’s nothing in the guide to offer an introductory context, so until that point he was a faceless person who I had never heard of, suggesting 500 tips to me. (more…)
The Social Media Monster: All the Distraction!!
Does Social Media distract you from your work? It is probably a much heard complaint with employers, while employees maybe enjoy the distraction. But how much does it really disrupt us from our work? Let us know, how much does it disrupt you? (more…)
How to Secure Budget for your Content Strategy
“Any good marketer can come up with a great content idea for their niche, the difficult part is selling the idea to your company and getting the budget. “
This was the challenge laid down via the comments of a post I wrote back in June for SEOmoz highlighting companies in “boring” niches creating great content. It’s something I’ve been meaning to write for ages – as it’s something I know many face whether their in-house or agency-side.
The way in which you pitch likely depends on whoever you’re pitching to – if you can get a meeting with them, then great – however this might not always be possible. If you’re relying on your documentation to do the talking then keeping it short and sweet is best; backed up with a comprehensive appendix which can be cross-referenced.
Social Media Stats To Make You Go “Wow”
Most of us will be aware of the videos with the title “Social Media Revolution”. They have been updated a few times and have been used in many training sessions and talks world wide.
You could say that that video was the first ever (moving) info graphic. This video below is in that same line.
Facebook is Testing the Patience, Trust and Loyalty of Users
Facebook is not in the best place at the moment. After the failed IPO people are watching the Social Media giant with suspicion. And on more than one level. There is the money part and there is the privacy part. And in both these areas Facebook now seems to be testing the patience and loyalty of the users.
The recent launch of Facebook Offers should be giving the network more financial leeway but instead is giving a lot of users annoyance. On top of that Facebook was ‘accused’ of putting private messages on public timelines and at the same time rumours of Facebook working with a controversial data company raise fear of what will happen to privacy matters. (more…)
Commun.it makes it personal with a CRM Platform for Twitter
Social Media has become important for all kinds of relationships online and there are many social dashboards available for social management. However there are not many tools to build and maintain relationships whilst also analysing the importance of the ‘influencers’ in detail.
Commun.it – based in Tel Aviv in Israel may be about to change the game with a new new customer relationship management platform (CRM) allowing you to answer important social business questions at the click of a button making it easy to focus on high value members /influencers, and nurture top supporters to help spread your word and manage your community to effectively drive business.
Commun.it is smart, simple to use and as from this week also integrates with Buffer for intelligent social sharing.
Google now has its own Instagram: Snapseed
Didn’t you feel as if Google has been slow when it comes to acquiring other companies lately? Only last year they were acquiring one about once a month, ever since it seems like Google has killed more products than it has built or bought.
Now Google is back on the buying field. And with an acquisition which seems to be directly related to Google’s ‘battle’ with Facebook. Google has acquired Nik Software, makers of several different apps which all have to do with photography. One of the apps being Snapseed, which won the iPad App Of The Year award in 2011. An app which also has 9 million users already. With this Google bought their own Instagram and is speeding up the battle for the social users. (more…)
Zuckerberg: Facebook Is Going Into Search. The Question is: How?
It has been a discussion for ages: will Facebook ever go into search. And if they do, will they be the long awaited Google killer? Can they beat Google at their own game?
Many didn’t even expect Facebook to go into search anymore, after all, why didn’t they do it before? Yesterday at the TechCrunch’s Disrupt conference in San Francisco Mark Zuckerberg told the audience in his first interview since the failed IPO “At some point, we’ll do it”. (more…)
Renewed Social Crawlytics Tool shows Incredible Social Statistics
Social Crawlytics is a tool which was developed a few months ago by Yousaf Sekand (@ysekand). The tool allows you to crawl a website and get a report on the social statistics of that website on social media: how much were specific pages shared on different social networks? It will give you some great insights.
Yousaf now has released a new version of the tool, which is cleaner, even easier to work with than before and much faster. And the basis reports are still very much free. There are also paid plans which will give you (more…)
International Social Media Summit Announced
If you are a regular State of Search reader you will be familiar with the International Search Summit. This conference is all about International Search matters and is organised several times per year, most of the time alongside SMX.
The International Search Summit is now expanding into the world of social, something the organisers are already doing with their other initiative, the International SEO School. Starting this September they will organise the International Social Media Summit in Las Vegas alongside SMX Social Media Marketing. (more…)
Facebook Getting Marketers To Be Much More Targeted?
Our good friend Al Carlton had a pleasant find this morning. On his Facebook page he spotted the first signs of a new Facebook roll out: targeted posts.
Facebook announced the new feature late last month calling it the “Page Post Targeting Enhanced” feature”. It is meant for brands specifically to not ‘just’ update to all their fans anymore, but to be much more targeted in who sees what message. It is a sign of Facebook being much more targeted and offering targeting opportunities with it. The question is whether or not it will help marketers take the next step. That remains to be seen, but it’s a start. (more…)
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