BrightonSEO kicked off in style with its first session on ‘On-Site’ optimisation in the Corn Exchange. Alex Moss, Co-Founder and Technical Director at 3 Door Digital took us through his tips for using structured data for social media publication and distribution and why the effort of doing so could really pay off in terms of encouraging engagement and sharing. (more…)
I’ve been offline for the last week, driving around the wilds of Tasmania in a camper-van with no phone or internet access. It’s certainly refreshing, and my brain feels like it’s seeing the internet in a revitalised way again. Despite spending more time with wallabies than people in the last week, I still didn’t entirely get away from the all encompassing world that is the internet!
Driving along, I heard a news report on the radio, discussed Australia’s SMEs’ failure to get involved with social media, with only a quarter of small businesses using the medium according to a recent survey. More details can be found on the News.com.au website.
AUSTRALIAN businesses are failing to keep pace with social media with less than a quarter embracing online opportunities, research reveals.
After a few weeks without a wrap up of the most important news in search and social it is time
In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. 
Facebook launches ‘Home’ to take over Android
The biggest news last week of course was Facebook launching ‘home’. It wasn’t the expected Facebook phone, but a take over of Android, which will be rolling out shortly.
Related stories online: Inside Facebook, TechCrunch,Businessweek, AllThingsD, Business Insider, The Next Web
LinkedIn rolling linked mentions of people and companies in status updates
Linkedin wants to be more like Facebook so it seems. It has started to roll out a new feature which is very Facebook like: mentions of people and companies in status updates which will trigger the recipient.
Related stories online: Official LinkedIn Blog, Mashable, WebProNews.
Mobile advertising growing to 7.3 billion dollars with Google and Facebook taking most
Mobile advertising will reach $7.29 billion in 2013, and Google will take home more than half of it, Facebook follows after.
Related stories online: Marketing Pilgrim, Forbes, CNET
Google Places Dashboard gets Google+ Local Integration
Google has begun a staged upgrade of its Google Places Dashboard making it more integrated with Google+.
Related stories online: Searchengineland, Search Engine Roundtable, Google Plus Daily, 9to5Google, Marketing Pilgrim
iTunes URLs Losing Rank In Google Search
Less and less iOS applications were showing up in Google search for searches by app name, for example. Google acknowledged there are issues, but not a plot.
Related stories online: The Next Web, AppleInsider, Searchengineland, The Verge, Guardian
Baidu Working on Google Glass-Like ‘Baidu Eye’
Rumours are Baidu is copying Google, but not in search, but in their Google Glasses project. Baidu seems to be working on a ‘Baidu Eye’.
Related stories online: CHINAdaily, VentureBeat, Investor’s Business Daily
Google’s Privacy Director Stepping Down
One of the toughest and most important roles within Google is becoming vacant. Privacy Director Alma Whitten is said to be stepping down from her job.
Related stories online: CNET, Engadget, Marketing Land, TechCrunch, AllThingsD
Fake Twitter Followers a Multimillion-Dollar Business
Everyone already knew Twitter followers can be bought. And we also knew there was a lot of money to be made there. It now actually turns out to be a multimillion-dollar business.
Related stories online: New York Times, Business Insider
Anonymous take over North Korea’s Twitter and Flickr accounts
A remarkable ‘hack’ last week in North Korea where Anonymous hackers took over Twitter and Flickr accounts showing politically sensitive content.
Related stories online: Business Insider, SiliconANGLE, Mashable, ReadWrite
‘The Second Screen’. It is a term which you have been hearing about a lot more in the past year. The second screen many consider to be the ‘new TV’. It is even going to take the place of TV in the end some say. But is that really the case? Or will it be a bonus, will it just change the way we watch TV instead of replace it?
There might be a lot more going on than most people suspect. This was the topic of the keynote presentation at SES New York 2012 by Mike Proulx, Senior VP and Director Social Media at Hill Holliday and author of the book ‘Social TV‘. He claims there is more to Social TV than you’d think and that it will not replace TV, just enforce it. (more…)
Having spent some time looking through the State of Search blog to see what areas have not been covered, I was surprised to see that we had a limited number of posts surrounding Pinterest. This up and coming social platform is continuing to gain traction and more and more businesses are starting to take note.
With this in mind, I wanted to share with all the State of Search readers some 9 tips for making Pinterest work for your business profile page.
An average UK adult will spend 2 years and four months on social networking sites over their lifetime. Women will spend a lot more time social networking than men: 60 minutes per day vs. 48. That is a lot. Where do we get the time?
It means we have to make sacrifices, leave other things out. But what sacrifices are we all making to make room for social media? Browsermedia decided to take a look. And came up with some surprising sacrifices: real-life socialising (14%), sleep (10%) and even sex (8%) suffer.
Take a look at the info graphic below for a full view. (more…)
In the digital marketing space content is currently on everybody’s lips and has become the key to the success of any digital marketer. The challenge faced by the industry is therefore JUST how to create compelling content to genuinely engage their audiences. Nowadays, everyone is a content creator from your neighbour’s 15 year old daughter who tweets every 10 minutes about Justin Bieber to mummy bloggers who passionately share the latest baby products with their peers.
We have seen numerous blog posts on how to create great content inspiring us with content idea suggestions such as running polls, competitions, Slideshare, running guest blog posts, adding video, interviewing a person of authority – the list is endless! I recently came across a tech start-up called ThingLink who have developed a tool that is truly in the position to change how your readers engage with images and pictures. The invention allows you to transform a static image into a truly unique navigational surface allowing readers to explore media rich and relevant content within images – improving the user’s experience and knowledge dramatically. (more…)
Last weekend I spoke at Be Wizard in Italy. The speaker line-up included Cindy Krum, Aleyda Solis, John Mueller, David Sottimano, Gianluca Fiorelli and as per the title of this post Avinash Kaushik. The conference was fantastic and I learned tonnes from every session. Today I wanted to share my notes from Avinash’s session on Facebook for businesses. (more…)
Never like today SEOs and Internet Marketers had so many tools about practically every aspect of their job. Maybe there are even too many tools, and – as if we were magpies – we instantly desire to experiment with every new little toy coming out in the market.
Surely that is my instinct, but I must confess that at the end I don’t use dozens of tools, but just those few, which were able to demonstrate their value on the long run:
Obviously, I cannot forget Excel, in my case powered with the SEOTools for Excel plugin by Bosma and the SEOgadget Links API Extension for Excel.
Of those tools, the one I see myself using more and more everyday is Followerwonk. That’s also due to my professional “mutation” from being a pure hands-on freelance SEO consultant to being more a strategic Internet Marketing consultant. (more…)
Social Media is ‘easy’. Well not really, if you want to do it right that is. We know that Social Media is easy to screw up though! We’ve seen a lot of mistakes happen in the past few years. As this infographic shows. (more…)
I love YouTube: I love its user-driven content, its Comment and share facility, the way it allows massive splurges of innovation and creativity and sends messages. What I hate however are the adverts, whoever is with me, high-five the screen. Don’t break it though.
The advertising on YouTube is as annoying as any other online power-hose advertising marketing technique that tries to get as many of the right target audience as humanly possible with no real regard to where that advertising actually goes and who it actually reaches. Its annoyance boils down to one simple factor: Its irrelevance. (more…)
Last week, Kenshoo released version 2.0 of their social media software platform Kenshoo Social 2.0.
Built on the Kenshoo Universal Platform the social marketing suite contains campaign management and social optimisation tools and a new feature using Facebook Exchange (FBX).
Facebook exchange was launched in September 2012 allowing advertisers to use real-time bidding to buy social network ads so this alone makes Kenshoo 2.0 a Social Media Management tool to be reckoned with. (more…)
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