Earlier this week we reported about Hootsuite and how it had added SocialBro and Needtagger to their products (see below). Today the news reaches us that that was just a setup for bigger things to come. Today Hootsuite acquires Seesmic.
Seesmic is a direct ‘competitor’ of Hootsuite, which was originally founded by LeWeb organiser Loic LeMeur. It started out as a video tool which should be the ‘Twitter of video’, but soon turned into a Social Media tool. Seesmic hasn’t been doing too well in the past year and even had to let go half of its employees last March. (more…)