A few weeks back Bas approached me with a trial for a tool called SocialSafe for State of Search. Due to the nature of the tool, I had to wait a little while to build up enough data to access its analytics features. So, after a bit of a wait, here is what I found out. (more…)
Earlier this week we reported about Hootsuite and how it had added SocialBro and Needtagger to their products (see below). Today the news reaches us that that was just a setup for bigger things to come. Today Hootsuite acquires Seesmic.
Seesmic is a direct ‘competitor’ of Hootsuite, which was originally founded by LeWeb organiser Loic LeMeur. It started out as a video tool which should be the ‘Twitter of video’, but soon turned into a Social Media tool. Seesmic hasn’t been doing too well in the past year and even had to let go half of its employees last March. (more…)
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