This is a guest post by Jan-Willem Bobbink, who is an SEO consultant at Internet Advantage in the Netherlands.
Since two weeks, Google has thrown its whitelisting policy regarding the display of rich snippets overboard. By accident I found out that review snippets appeared next to some results in Google for a sideline project. A reason for me to see where the boundaries are and how this affects the traffic. (more…)
I’m super excited to be discussing Microformats with industry luminaries Joost De Valk and Bas van den Beld on Tuesday 15th June at 8pm in Europe, 7 in the UK, in the US at 2pm on the East Coast and 11am on the West Coast on the State of Search radio show on Webmasterradio.fm.
Microformats are an extension to xHTML to allow us to highlight (mark-up) items of data in a web page such as addresses, reviews, locations and even recipes! Think of them as a way of attaching extra meaning to the information published on a web page. Love them or hate them, Microformats are here to stay and the chances are you’re already using them. Rel=”nofollow” is an elemental Microformat, used (as we know) to show a search engine that you don’t editorially vouch for a source of information you’re citing as a link on a webpage. (more…)
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