If you’ve spent any time in social media you’ve probably used a product from Betaworks. Starting with Summize, which became Twitter Search that later added TweetDeck. Betaworks are also behind theBitly URL shortner. Currently involved in SocialFlow, Chartbeat and more recently Digg revival.
The SMX keynote conversation with Danny Sullivan & John Borthwick gave insight into how Betaworks make decisions in the rapidly evolving world of social media.