Two great sessions from Dr Karl Blanks, and Ian Howie from Conversion Rate Experts. Many conversion areas have been covered in previous posts, so this post covers the second part of the session Key performance Indicators.
“Measures that help you understand how you are doing against your objectives.” – Avinash Kaushik, Author, Digital Marketing Evangelist at Google, Co-founder of Market Motive
Another cross language session so I could only cover the talk from Dixon Jones at Majestic SEO – a fast past paced insight into the world of link analysis after Yahoo Site Explorer.
Speakers:
Continuing on from SMX Munich last week, this session was so informative, it deserves its own post! A cracking run down of tips and tricks for e-commerce websites from Richard Baxter at SEO Gadget.
“People think that link building is hard, but it’s not, you just have to want to own the content that you are building and sharing – even if that content isn’t that great you can still get links from it.“
Taking place in the beautiful city of Munich right now is SMX München. My first time in Munich and my first time at a multi-lingual conference, SMX Munich is proving to be a real gem.
Set in Munich Park at the Hilton hotel, SMX Munich runs for two days with the International Search Summit providing an extra day of the very best that European and world search has to offer.
A spectacular line up including Rand Fishkin, Will Critchlow, Marcus Tandler, State-of-Searchers Bastian Grimm and Evert Veldhuijzen, Sepita Asnam and many more leading German and European Marketers. (more…)
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