Posts About ‘smx london’

From Authorship to Authority: Why Claiming Your Identity Matters #smxlondon

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While “Content is King”, many marketers overlook the all-important factor of authority, and the process required to establish and maintain it.

The first session of this 2013 edition of SMX London delved into the steps to claim your own identity: brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more.

The session had Chelsea Blacker, Jim Boykin, Maile Ohye, Grant Simmons as speakers and Elisabeth Omeloski as moderator.

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Paid Search Advertising in a Multi-Device World #SMXLondon

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Paid search has always been a popular method of advertising on desktop. However studies are finding that up to 30% of advertising methods are targeting mobile. There is no denying that mobile is growing, even to the extent that Google is focusing more on mobile and looking to benefit from mobile, as seen with new Enhanced campaigns.

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#SMX London: Hardcore SEO Power Tools

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SEO has been growing exponentially during the last year due to it being more connected to all the other Internet Marketing disciplines. SEO grows more complex and the size of the sites we work on continue to grow.

It’s more important than ever to have a set of high-quality tools that give us both a competitive edge and save our increasingly precious time.

During this session at SMX London, we had Steve Lock of Linkdex, Pete Wailes of SEOGadget, Stacey Cavanagh of Tecmark and Dixon Jones of Majestic SEO showcasing their toolbox of hardcore SEO power tools.

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Paid Search Techniques and Updates from #SMX London Day 1

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A wealth of information was shared at the first day of the SMX London conference. From a paid search perspective the speakers shared knowledge and ideas on a wide range of areas pertaining to paid search. Below are some of the most valuable tips and information gathered on day 1.

Paid Search Updates and Tactics

Ann Stanley was the first speaker to talk about paid search, and dived into details pertaining to Enhanced campaigns.

Ann went into detail about the pros and cons of the launch of Enhanced campaigns highlighting specific areas that can be beneficial and other areas that can be a hindrance. While Google has mentioned that automatic changes to Enhanced campaigns will begin on the 22nd July 2013, Ann highlighted that the practices most agencies are seeming to use is to wait until the last possible moment before changing campaigns to Enhanced.

Advertisers are preferring to keep the campaign on the Legacy setting as long as possible in order to limit the risk of unwanted changes that could occur when activating Enhanced campaigns. (more…)

Social Media Automation: The Good And Bad #smxlondon

Social Media

Social media has revolutionsed the way we interact with clients, friends, family and peers but at the same time it can also be very complex and time consuming. This session focused on giving and outline of available tools to automate social media sharing. However, leaving those tasks unattended to a machine can also cause various problems if not social disasters therefore speakers provided the audience with best practices to blend the automation of social media with human oversight.

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Turning Up Your Twitter Tactics #smxlondon

Twitter Evolution

Twitter has fast evolved to become a key element in anyone’s social media strategy. The landscape has changed though and the days of simply pushing out 140 character messages in the hope of generating new traffic to your site are long gone. Nowadays we as digital marketers, have to take various considerations into account i.e tweet time, frequency, re-tweets as well as the authority of those that are re-tweeting. Twitter has launched various new service enhancements such as its expanding Twitter promotion program and as Twitter cards. The session’s focus was on techniques and strategies to truly get the best out of Twitter.

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Killer Content Remains King, Queen and Ace – #smxlondon

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The session covered why content remains key. With frequent algorithm updates, how can you keep producing great content and avoid penalties? This session explored the various types of content sites you should be creating, how to re-purpose existing content and slice it up for social media. (more…)

Keynote – A Key Role For The Search Professional: Company Insight Wizard – #SMXLondon

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SMX London 2013 was opened by Jim Sterne who focused on a key role for the search professional as a company insight wizard.

He started by explaining the role of the company insight wizard. The focus needs to be on moving the company forward and not specific tactics. Search professionals have their hands on the numbers and you can use this to be a great analyst. (more…)

Guess who and win a ticket to SMX London

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*****COMPETITION IS NOW CLOSED*****

Here is your chance to win a last minute ticket to SMX London for both days! Guess which two search celebrities are on this picture and you might be the winner of the ticket.

We will be drawing a winner early tomorrow morning and the winner will be announced on this blog post, our Facebook page and our Google+ page.

For your chance to win, please  leave a comment with your answer on this post or head on over to our Facebook or G+ Page and comment there!

Good luck!!

Take a Guess….

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The Answer is….

Matt Cutts and Danny Sullivan!

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AND THE WINNER IS:

The winner of the SMX London ticket is James Finlayson. See you there tomorrow!

James

Hardcore Local SEO Tactics

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Local search can be one of the most effective ways to target your marketplace, but it is surprising how many business get it ‘wrong’. This session showed us what to consider as a local business or as a national business targeting locally. (more…)

Overlooked, Underloved and Unknown Analytics

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There are many analytics packages that are used and each come with various features. One of the most used analytics packages by far is Google Analytics. In this session, four speakers who are experts in this field are going to show us tools and features that you may or not be aware of that will help you to improve the performance of your website and increase your ROI.

This is a session I am really looking forward to as Martijn Beijk, one of the State of Search bloggers is taking to the stage along with Anna Lewis, who is a fellow member of the Koozai team!

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Winning The Conversion: Creating “Can’t Say No” Paid Search Landing Pages

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Running a paid search campaign isn’t just about getting your campaign optimised and driving traffic to your site, more importantly the landing pages need to convert otherwise you will not be getting the ROI you are looking for.

In this session at SMX London 2012, four great speakers take to the stage to share their tips on how to create effective landing pages that people just can’t say no to.

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