Good Morning folks! I’ll be starting us out with our first post of our live coverage from SMX Advanced London.
Up first is Chris Sherman talking to us about “The State of Search Marketing” and the big picture as well as changes to the market in general.
Recent Google Updates
-Google instant has come into play since the last conference and he also mentioned that the image search catalogue has increased widely and made reference to some of the opportunities this may create.
-Of course, the notorious Panda/Farmer update (a big shock that has caused a lot of fallout for a lot of people).
-Chris also made mention of the forthcoming Plus 1 buttons and made a joke about the fact that they are basically an identical copy of Facebook Likes. For what it’s worth, I do think these will be on every blog with a Twitter or Facebook share button though I am still somewhat sceptical of the impact they will have on search results as there is so much opportunity for abuse.
- Google makes 300-500 changes per year on an ongoing basis – be more careful than other and not inadvertantly do something that gets caught up here. Radical “Panda” like events are very uncommon, but we see loads of new changes. (more…)