When I was at SMX East, I was fortunate to meet and spend time with Debra Mastaler, President of Alliance-Link. Debra is a regular speaker at conferences such as Search Marketing Expo (SMX) and Search Engine Strategies (SES). I wanted to speak to Debra in more detail about the link building industry and the future of link building in SEO.
Day 3 and the last day of SMX New York saw a quieter crowd as the expo had packed up last night. We waved them all a teary goodbye. But there was still plenty of interesting sessions for those staying on at SMX. Here are a few highlights from the day.
If you recognise the increasing significance of mobile apps, but don’t understand how they work or how to optimise to be found on them, this session was for you.
Andy Atkins-Krüger, Tomer Kagan, Adam Dorfman and Mary Beth Brendza take us through our mobile paces to share information such as how to get your app found, what’s important, how mobile app optimisation differs from standard search optimisation along with a number of top tips for Mobile App visibility.