On State of Search we have talked about watching trends and making use of the ‘right time’ when it comes to selling online a few times before. James Murray for example highlighted the importance of Halloween when it comes to searches about contact lenses. And Gianluca Fiorelli just yesterday explained how planning a launch of a movie like the Hobbit has a lot to do with the right timing of your marketing efforts.
With the holiday season just around the corner this topic is ‘hot’ again, since retailers are getting ready to get the attention of those who are looking for (last minute) Christmas shopping opportunities. And with Thanksgiving just behind us we can see how having a good strategy can have the right impact.
Thanksgiving has always had ‘Black Friday’ the day after. This is the day on which shoppers go out before the break of dawn to be the first at the shops who are giving big discounts to their products. I remember the first time I was in the US on a black Friday, how busy was that! With the rise of the web we saw another thing emerge: the online version of the Black Friday: Cyber Monday. Something which was again specifically US focussed at first. But it now seems that the UK has been turned around as well: “Mega Monday” is booming. (more…)