This article was originally written and published for Searchengineland and has been slightly re-written to post here.

Google is the dominant force in Europe—there is no other search engine which even comes close to Google’s market share. I think everybody will agree when I say that Europe could use some competition for Google. Bing should be the designated search engine to become that big competitor, but for now that is not the case. Even the recent launch of the “new” Bing in France and the years of Bing in the UK haven’t made most people switch away from Google.

But despite its dominance, there are alternative search engines in Europe, and they can be worth looking at. With Europe’s more than 800 million people, of whom about 60% spends time online, even a small percentage using alternatives to Google offer attractively large numbers, and targeting users of those search engines could be very profitable. Lets take a look at some of the alternatives. (more…)